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Showing posts from April 23, 2014
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Watch These People Walk Right Past Their Own Loved Ones In This Homeless Awareness Social Experiment

We’ve all done it. We’re all guilty of it. Yet can we really be blamed for it? We’re busy people. We’re focused on our daily routine. We have things to do. People to meet. Places to go. And so it is without surprise we walk right past homeless people without ever noticing.
Calling attention to this behavior, which partially stems from the idea that if we ignore it, it doesn’t exist or it will go away, the New York City Rescue Mission, a homeless shelter which provides food, shelter and social services, conducted a social experiment to dramatize just how desensitized we have become to the homeless.
The experiment, envisioned by New York ad agency Silver + Partners, features footage of unsuspecting people walking by their family members – siblings, spouses, and relatives – all dressed to appear homeless. The footage was then shown to the unsuspecting people, leaving many speechless and emotionally moved. The experiment called attention to the fact the homeless in New York are so deeply ig…

AOL Changes Email Security Policy To Fight A Wave Of Spoofing

AOL Mail, battling a wave of email spoofing, Tuesday announced a security change to guard against unauthorized use of AOL email accounts.
The move was a reaction to the recent proliferation of spam that appeared to originate from AOL accounts, many that hadn’t been used for years. You can see some of the anger — and quite a few jokes — on the #aolhacked hashtag stream on Twitter.
AOL acknowledged the issue and adjusted its DMARC policy to stop delivery of “what previously would have been considered authorized mail sent on behalf of AOL Mail users via non-AOL servers.”
The DMARC change — setting the policy to p=reject — is similar to what Yahoo did earlier this month. Yahoo’s switch, which we covered here, is causing significant disruption for small business using Yahoo.com addresses to communicate with customers and prospects.
And AOL’s adjustment will cause similar bounce-back problems for businesses using AOL in the same way. AOL’s solution?
In almost all cases, we recommend that you swi…

Type new task: Configure updated profile page on Twitter

If you haven’t been on Twitter.com in the past two days, plan to head over there later today because you have some work to do. Twitter just rolled out their new profile update and it’s a beauty.
See:
If you’re lucky, you’ll find a note and a link at the top of your desktop profile page. If you don’t have the link, visit the new profile page instruction site and click the Get it Now button.
Before you press the button, you’ll want to give the graphics some thought. The new headers max out at nearly 1500 pixels wide and around 360 in height. Like Facebook, your profile icon cuts into the lower right hand corner of the header art so keep that in mind especially if you have text on your header.
Once you agree to convert your page, you can make the header and icon changes right from the profile page. This is nice because it makes it easier to change on a regular basis. This is something you should consider. This is prime advertising space, so use it to show your latest and greatest product, se…

Are All Sitewide Links Unnatural?

While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or you should try to remove or disavow these links.



via Search Engine Watch - Latest

Google livestreams launch of the ‘shiny appy AdWords’ upgrade

This morning, Google execs stood up in front of 170 search market experts to unveil the all new, sleek, shiny, fully-connected, app-driven Adwords program.
Jerry Dischler, Vice President of Product Management, AdWords says this is an exciting time to be a marketer because there are so many ways to reach the consumer – Google Search, Google Maps, YouTube, mobile, messaging, in-app, over-app, underdog and around the corner. More options doesn’t mean easier and it doesn’t automatically mean more effective. For that, you have to, as Dischler says, “turn signals into stories” and AdWords has some new tools to help you do that.
The new AdWords features fall under three categories; innovative ad formats, insightful reporting and intelligent tools.
H-Appy Marketing
Last year, Google saw 50 billion downloads of more than 1 million apps. Plenty of choice for consumers which makes it tough for a marketer to stand out. And getting your app in front of a user is just the first step, getting them to en…

Why You Should Use Social Media For Your Business

In recent months we have seen how social signals are becoming an important part of search engine optimisation. There is no second thought a well planned social media strategy makes or takes down a brand. For example, Lady Gaga (Personal branding) who become an Instant hit, Social media played the major role in the success. It doesn’t matter if your small or large business is online or offline, Social media has a great advantage for [...]
Why You Should Use Social Media For Your Business Is a post from ShoutMeLoud - Shouters Who Inspire
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Marketing Day: Twitter’s New Profile Page Is Now Available For Everyone

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Twitter’s New Profile Page Is Now Available For Everyone

Twitter’s redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the “Take a Look” button in the banner that should appear at the top of your screen. If it doesn’t, this link will take you to a page to get you squared away (and give […]

Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar’s “Stack” video generated over a million […]

Twitter’s MoPub Will Open It…

Twitter’s New Profile Page Is Now Available For Everyone

Twitter’s redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the “Take a Look” button in the banner that should appear at the top of your screen. If it doesn’t, this link will take you to a page to get you squared away (and give you some stock header images choices if you don’t have a good one of your own).

After you’ve made the switch, you’ll notice an enhanced landing area for desktop users who visit your profile. The redesign, which Twitter previewed and applied to selected users earlier this month is being seen as an attempt by the company to make its network more accessible to more people, especially those less technically inclined.
For marketers, there are a few obvious advantages.
Beyond the new cleaner look (helped immensely by the ditching of the background image) and larger header image, the profile offers more entry points for consumers to click, with links to photo and video tweets and favorites now displayed pro…

Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played.
Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields.
AdAge.com claimed Caterpillar’s “Stack” video generated over a million views within days of being released, making it a viral hit.
“We’ve seen an incredible level of interest in this video,” said Nicole Serena, the social media community manager for Caterpillar’s global brand marketing division, “It really has blown us away.”
According to Serena, engagement rates for the video have climbed to more than 1.5 million views on YouTube and over 28.3 million estimated impressions on Twitter. Serena claimed the key to the video’s success was making sure everyone – dealers and employees – understood how best to leverage the video on social platforms.
“We have over 118,000 global Caterpillar and 160,0…

Twitter’s MoPub Will Open Its Native Ad Market For Apps Tomorrow

Twitter continues to go native. Today it announced that its native ad product for mobile apps, in testing since Twitter’s $350 million acquisition of MoPub in December, will be rolled out globally on Wednesday.
The product offers app developers the ability to create native ads for their own apps, an ad server to push ad campaigns into native inventory and an extension into OpenRTB that allows other publishers to bid on the ad units.
Twitter has long been a proponent of native ads. Promoted tweets are a prime example of the ad form, in which ads are designed to look and feel like standard content on a network or device. Twitter says they are are proven performers.
“Not only are native ads a significant improvement for publisher monetization in general, but users engage with these ad formats at a higher rate than the desktop-era banners and interstitials which are so prevalent in mobile apps today,” Kevin Well, Twitter’s VP of Product and Revenue, wrote in a blog post announcing the MoPub …

Researchers Say Online Sales Tax Caused 10% Drop In Amazon Purchases

A 42-page paper published by researchers from Ohio State University claims Amazon shoppers in states that have enacted online sales tax laws have reduced their spending on Amazon by 10 percent.
Bloomberg.com reported on “The Amazon Tax” study which tracked the spending habits of 245,000 households that had spent at least $100 on Amazon during the first half of 2012 and followed their spending habits through 2013.
According to the report, not only did spending drop 10 percent in the states with online sales taxes, but purchases totaling more than $300 plummeted 24 percent in those same states.
Bloomberg.com reporter Adam Satariano writes:
Amazon collects sales tax in 20 states, according to its website. More are set to follow as the company has become a popular target to help state governments generate more revenue to budget shortfalls; Florida is set to begin charging a tax on May 1. States lose an estimated $23 billion a year in uncollected sales taxes from Web retailers.
The researchers …