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Showing posts from April 25, 2014

Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs

Add another ad unit to Twitter’s deck: the Website Card.
The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to drive traffic to a specific page on a website. Twitter’s blog post about the launch explains:
Today, we’re introducing a powerful creative ad unit called the Website Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.
This card allows users to easily discover interesting content while giving advertisers the ability to drive a higher volume of URL clicks since users are able to preview an image, related context and a clear call to action in their timeline before tapping.

In testing, Twitter said, Website Cards have shown higher e…

Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads

The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove.
The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68 percent of the impression volume, respectively.
Not surprising, completions rates for skippable video ads were significantly lower than non-skippable ads, which, by their nature, have completion rates in the 90th percentile. Completion rates for skippable linear video ads were just 8 percent. Skippable interstitial video ads fared better with completion rates of 23 percent.
Strong Engagement Rates For Skippable Ads
What is surprising, however, is that click-through rates (CTR) for skippable ads did not exhibit the same dramatic differences from non-skippable ads. CTRs for skippable ads were lower, but not substantially so. Skip…

Meet India’s YouTube stars

A housewife with a knack for cooking, an avid gamer who uploads walkthroughs on YouTube and a gym trainer who can teach you how to strengthen body segments – these people might not have a lot in common, but they are part of a new breed of entrepreneurs using YouTube to create and make money
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The post Meet India’s YouTube stars appeared first on The Next SEO.

via The Next SEO

Samsung Galaxy S5 review: Worth the price you will pay for it

Every time there is a new Galaxy flagship from Samsung, there is a lot of hype as well as a lot of expectation. Not all of that is unfounded, as over the past few years top-end Samsung phones have been able to capture popular imagination like very few other devices have been able to. But
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The post Samsung Galaxy S5 review: Worth the price you will pay for it appeared first on The Next SEO.

via The Next SEO

Live Blog: What Is Pinterest Planning Next?

There’s been much speculation about Pinterest’s next move.
Will it be a stronger push into advertising to cash in on its millions of active pinners? Will it challenge Google in the visual search market? Will it try to lure more men to the fold? Will it expand on “Place Pins” with a more robust travel vertical?
Perhaps all — or none — of that is coming next, but today Pinterest will speak for itself in a press event at its San Francisco headquarters.
We’ll be there to report the news. Our live coverage will start at about 6 p.m. Pacific:

via Marketing Land

Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent

In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts’ estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063.
Revenue was essentially flat from the previous year and net income fell 6.6 percent to $5.66 billion.
“This quarter’s results demonstrate the strength of our business, as well as the opportunities we see in a mobile-first, cloud-first world. We are making good progress in our consumer services like Bing and Office 365 Home, and our commercial customers continue to embrace our cloud solutions. Both position us well for long-term growth,” said Satya Nadella, chief executive officer at Microsoft in the earnings press release. “We are focused on executing rapidly and delivering bold, innovative products that people love to use.”
Continued Growth In Search Advertising
The Devices …

This Poster Made Out Of Missing Children Stamps Led To The Return Of Two Children

For the past year, a growing number of Canadians have been using real postage stamps to raise awareness of missing or exploited children in Canada each year. It would seem it’s their version of the milk carton.
Using stamps as the centerpiece of this initiative was the idea of Lowe Roche, which also designed and developed the campaign’s website and activation pieces. At, Canadians can create individual postage stamps featuring missing children and, in turn, each visitor to the site is afforded the opportunity to help put their photographs in homes and offices across Canada and around the world all so that the stamps hopefully fall into the hands of someone who might recognize the child.
Extending the campaign, the agency created a large installation at the Beverly Hotel in downtown Toronto that consisted of 1,000 missing kids stamps. Passersby were encouraged to take and use each and every one of the 1,000 stamps. As the stamps were removed, the image of a missing c…