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Showing posts from April 26, 2014

“Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch

More details about Facebook’s mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are coming out.
TechCrunch today, citing”multiple sources”, says the network will be called Facebook Audience Network. TechCruch reports:
It will offer both simple and custom ways for advertisers and other developers to harness the power of Facebook’s ad targeting data across the mobile app market…
Facebook will also bring the ad targeting muscle, allowing advertisers to reach people based on biographical and interest data, and likely with cookie-based retargeting, too.

The revenue split between Facebook and the app developers is not known, but TechCrunch says Facebook will retain a “sizeable chunk” of the ad revenues. Ads will be delivered one of two ways. First, developers will be able to simply add code to make Facebook Audience Network (FAN) the ad delivery network on their apps, replacing whatever other network or solution they had been using. TechCrunch …

PopSugar study says lifestyle videos are the way to a woman’s heart

Video is one of the most underused marketing tools available to the average small business owner. I know why. It takes effort, equipment, creativity and some know-how to make a good video. People will give it a shot once or twice but soon find it’s too much work on a regular basis.
That’s a shame because video is an extremely effective way of connecting with your customers – particularly the women.
PopSugar and ulive teamed up to conduct a survey about how women consume lifestyle content. What they found was that women watch videos for two main reasons, to be entertained (74%) and to learn (71%). 60% also said they watch videos because it inspires them to try something new.
More than half the women surveyed said they watch lifestyle videos to learn more about products and brands and power viewers (more than 240 minutes of lifestyle content a month) often visit a site or store to purchase the items they saw in a video.
Because they’re busy, women look to online videos to teach them what th…

AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal

AOL original series “The Restart Project” stars Gwyneth Paltrow and Tracy Anderson

Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft’s audience. Microsoft claims MSN alone has an audience of 450 million unique visitors each month.
In March, AOL ranked third behind Google and Facebook in US unique video viewers with 69.4 million according to comScore. The company’s brands including HuffPost Live, TechCrunch and Moviefone and partners such as TMZ and ESPN will be included in the distribution deal.
Both Microsoft and AOL will be debuting original content to ad buyers at the Digital NewFronts in New York next week.
AOL has made significant commitments to be a leading player in online video. Last year, AOL launched 15 new shows featuri…

Guilded Age Women's Book Pulled from Newsstands | Baidu Up | Cookiepocalypse Causes Tech Acquisition

Media: The Ladies Home Journal will cease monthly publication, moving to a quarterly, which is likely to function as an ad circular to 60-year-old mean audience. The magazine is so old that it first published the same year as the first rodeo, when work started on the Statue of Liberty's site, and at a time when [...]

via MarketingVox News & Trends