Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
If you run a smaller website, it can be frustrating to know your site has better content, but you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?
Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.
China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. While the company does business globally I would caution that AppFlood’s data, in addition to reflecting Android only, may skew regionally and not be fully representative of the North American or European trends.
Appflood says that global cost-per-app-install rates declined in Q1 to $0.30 globally. This is a global average. North American and European markets CPI rates are higher. Publisher eCPMs climbed to an average high of $1.26 in February before falling by half in March. Regional data are not provided in the report. Hopefully they will break all these data down by region in future reports.
Appflood says that most of the ad revenue it sees is being generated by “interstitials.” That category represented a full 70 percent of global app-ad revenue according to the compan…
New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo. Strategy Analytics’ numbers must be viewed with caution however because they’re based on the unreliable “shipments” metric and methodology. Shipments don’t equal sales to end users and certainly don’t equal usage and traffic in the real world. According to the data, Samsung’s shipments-share loss was its first decline since late 2009. The lower end of the market is where competition is most intense, with Chinese makers gaining traction. Nokia has suffered there too.
Source: Strategy Analytics Apple continues to be weak in developing markets and at the smartphone entry level because of the lack of a low-priced offering. The 5c was not as full-featured as the 5s and not aggressively priced enough to satisfy that “entry level” slot. However Apple arguably doesn’t want to compete at the l…
There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform you content strategy.
Microsoft’s nightclub themed NewFront presentation in a warehouse-like space in New York’s Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Teller, — charged with delivering premium TV content — told the audience of hundreds of advertising industry movers and shakers that “building something substantial is going to take time”. Xbox Originals content that will be coming out of Xbox Entertainment Studios is aimed primarily at gamers and to create television experiences that are extensions of the Xbox gaming environment. Jordan Levin, Executive Vice President of Xbox Entertainment Studios, said, “Games have been part of our DNA for at least the last 15 years, and creating original TV content is a logical next step in our evolution.” The company still Microsoft did not have any previews of its “Halo” series executive produced by Stephen…
Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.
2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats. Paid search is still the most effective and measurable digital ad medium, and in 2014, it will become more closely linked with display, mobile and social, and with offline marketing tactics. The coming year will see Big Data transform paid search, enabling advanced audience-based targeting for the first time. Below, watch the keynote presentation Looking Forward: What’s Next For Paid Search Marketing in 2014? by Wister Walcott, co-founder of Marin Software, from the Marketing Land Digital Marketing Summit at SMX West 2014. Looking Forward: What’s Next For Paid Search Marketing in 2014? Speaker: Wister Walcott, Co-founder and EVP, Products and Platform, Marin Software
You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.
Agencies: Digital media now accounts for more than a third of agency revenues, a landmark inflection point reached in only 20 years. Back in 1993, when agencies first started to dedicate full-time staff to the purpose, online media shared the lowest agency status, along with local retail advertising, matchbook covers and infomercial work. It is notable [...]
Digital marketing agency 360i announced today it has launched a search marketing tool to monitor paid search campaigns. 360i claims its new Digital Nervous System, or DNS, can help marketers better understand their brand’s Quality Score assigned by Google, and adjust their campaigns for better results. “There are already scores of optimization tools that enable teams to work faster,” said 360i president Jared Belsky, “But what was missing was a technology that unlocks Quality Score – the central nervous system of Google’s auction.” According to the announcement, 360i’s new platform removes the mystery of a brand’s Quality Score by using proprietary technology: DNS helps resolve this by running data through proprietary algorithms that are tailored to a brand’s specific goals and calculating a health score based on metrics such as click-through rate, landing page relevance, creative messaging and keyword optimization. At any time, a marketer can see how a campaign is performing and can make…
Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why.
Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.