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Showing posts from May 7, 2014
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Amex Tries to Go All Programmatic | Email Cleansings Dumping Many Real Users | People Prefer Online Video to TV in Some Categories

Robot Invasion: Amex stunned some agencies with an RFP asking that they provide 100 percent programatically-driven online ad campaigns. As it happened, this was a bit more aspirational than requisite, according to AdAge. The financial services firm wants to drive more programmatic weight with the idea that its well-built internal data systems could be better applied, [...]



via MarketingVox News & Trends

Apple Beats Staples: Ranks No. 2 On Internet Retailer’s List Of E-Commerce Sales Leaders

According to a report from the Wall Street Journal yesterday, Apple has edged its way into the No. 2 spot on Internet Retailer’s list of 2013 e-commerce sales leaders, second to Amazon, and now ahead of office supply store Staples.
The report claims Apple’s leap into the No. 2 position is a result of Internet Retailer’s recent decision to include Apple’s online hardware sales. Previously, Internet Retailer had only used digital sales from Apple’s App Store and iTunes.
Wall Street Journal claimed Apple’s online sales were up 24 percent last year, reaching $18.3 million, while Staples online sales were only up one percent to $10.4 billion (accounting for 45 percent of company’s total 2013 revenue).
From the report:
Online sales remain a small fraction of most brick and mortar retailers’ sales. Amazon sold $67.8 billion electronics, media and other products last year – more than its next 10 biggest online competitors combined.
Internet Retailer’s Online Retail Sales Leaders in 2013:
Other nota…

Chip Vendor Predicts $20 Smartphones This Year

A $20 smartphone — really? Yes, according to mobile devices chip vendor ARM.
AnandTech reports that at its recent “tech day” event, ARM predicted the appearance of a $20 smartphone later this year. To be clear (and fair) that’s the lowest possible cost for an Android-based smartphone, the rock bottom, according to ARM.
More likely, the vendor said, the segment of entry level smartphones retailing for under $150 would dramatically grow to be twice the size it is today by 2018. That prediction is highly plausible and even inevitable.
Today the cost of premium, unlocked smartphones is surprisingly low compared to just a few years ago. In the US, for example, one can buy an 8GB unlocked Moto G for $179. The company ran a $50 off promotion last week for its more “robust” Moto X for $299 (unlocked).
Google’s Nexus 5 (from LG) is $349 without a contract. These prices for phones of this quality were unheard of a couple of years ago.
Amazon is set to introduce a smartphone later this year. As it di…

Is Facebook gearing up to force businesses to pay for all promotional posts? (screenshots)

This is total speculation, but could Facebook be getting ready to force businesses to pay for any post that is blatantly promotional in nature?
While enjoying my normal morning browsing of dog photos, family updates, and tennis controversies, Facebook slipped in a small request for me to take a brief survey. Sure, why not?
Here’s what happened next:

And this:

Another one:

In total, Facebook asked me to look at 14 different posts–some from companies I didn’t follow, some from Pages I did, and others from friends. With each post, I was asked to rate whether I believed it was an ad or not. Interesting, huh?
Now, here’s my speculation on why Facebook is doing this:

Facebook is just testing my own tolerance for what it already knows are ads.
Some of these posts triggered FB’s own ad algorithm, and they want a human to confirm if something looks like an ad.
This is part of a recent announced crackdown on Pages that ask for Likes and Shares.
Or, perhaps all of the above.

Maybe I’m just too much of cyni…

Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day

More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest.
The Wall Street Journal reported that such ads will cost about $1 million a day. We reported last month that Facebook is preparing to launch the new advertising unit in the next several months — Journal sources have narrowed that timeframe to the “coming weeks” — and plans to limit it to a small group of advertisers.
Facebook is trying to strike a balance between increasing revenue from the attention of its 1.28 billion active users and annoying those users with advertising. During Facebook’s quarterly earnings call, both CEO Mark Zuckerberg and COO Sheryl Sandberg said they are committed to make Facebook ads as interesting and valuable to users as any other content.
To try to hit that mark with video ads, Facebook is working Mountain View-based ad testing firm Ace Metrix on an objective, quantifiable way to judge ads. The Journal article has …

Study: Many Brands Prematurely Stop Emailing Subscribers Who Are Still Active

According to a new study on email win-back programs conducted by Return Path, many marketers are giving up on their email subscribers too soon.
Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a win-back campaign, an email program designed to re-engage inactive subscribers, stopped sending emails to four percent of its subscribers even though 85 percent were not actually inactive.
From the study:
Approximately 12 percent of all win-back messages were read, typically within a few days of delivery. However, as many as 45 percent of recipients later engaged with the sender’s email program, taking an average of 57 days – nearly two months – to read additional messages.
Return Path created the following image to illustrate the time span between a conservative cutoff point and optimal point for engagement rates following a win-back campaign 30, 60 and 90-days out:
Return Path found email subject lines also greatly…

Marketing Day: Eat24 Happy Off Facebook, Google Buys Adometry, Facebook Aims For Small Biz

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle’s Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers “a unified Modern Marketing platform with integrated cross-channel marketing, content […]

Google Asks Appeals Court To Toss Out AdWords Patent Infringement Verdict

Today Google made oral arguments in the U.S. appeals court overturn the $30.5 million, plus royalties, verdict awarded to patent-holding company Vringo Inc. in 2012. Vringo won the case (I/P Engine Inc. v. AOL Inc., 14-1233) in which it claimed the filtering technology used in Google’s AdWords system to determine where ads appea…

Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle’s Social Cloud.
Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers “a unified Modern Marketing platform with integrated cross-channel marketing, content marketing, social marketing, and data management for enterprise B2B and B2C”.
Oracle joins Adobe, IBM and Salesforce among others in the push to provide a comprehensive cloud-based marketing platform. These marketing technology companies have been in heavy acquisition mode, buying up tools to help enterprises manage, measure and optimize their marketing efforts across all customer touch points with better personalization.
Oracle says its bridging the gap between CMOs and CIOs to make “unifying customer data, analyzing behaviors and sentiment, and executing precise marketing programs that resonate with each and eve…

One Month Later, Eat24 Stands By Its Breakup With Facebook

Eat24 has no regrets about quitting Facebook. One month after the company’s Dear John letter to the social network went viral, Eat24 says its digital marketing results are stronger than ever.
In fact, “App installs from the week following our breakup letter totaled 1.75x more than we got from all our 2013 paid Facebook ad campaigns combined,” Eat24 wrote in a blog post last week.
Eat24 also reports that its weekly email open rate — a steady 20% when it had a Facebook page — has increased each week since the deletion with its most recent rate at 40%. And while the causality of that correlation would be hard to prove, there’s no doubt Eat24 believes it hasn’t lost any connection to customers. The bottom line from the company’s Life After Facebook post:
“TL; DR: breaking up with Facebook was the best marketing move we made all year. Although we do feel bad for hurting Facebook’s feelings, causing such a stir, and dragging them through all the he said she said drama.”
Sure that TLDR note came…