Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Publishing: Ad revenues declining, many publishers shaved the perception what is ethical in introducing "native advertising," once referred to pejoratively as "advertorial." Now some are worried that relying on events income is a further infringement on their neutrality, with sponsors potentially paying for access to reporters. Digiday gives a rundown of how different - mostly respected [...]
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots.
FYI, a production company and division of A+E Networks, announced it is launching a new home decorating television series that will integrate creative ideas from Pinterest. The show’s working title is “We’re Moving In” and will focus on the challenges of blending decorating styles when people decide to move in together. According to the A+E Network, each of the six scheduled episodes will focus on new housemates moving in together for the first time, including a newly married couple, roommates and a blended family. From the announcement: Utilizing Pinterest for planning and as a source of inspiration for ideas, these newly housemates will make the “important” decisions like picking the perfect paint color to remodeling the kitchen, to deciding which couch stays and which one goes. A spokesperson from Pinterest said there are no financial terms connected to the social media site’s involvement in the television series, and that A+E is simply, “Pulling creative direction from Pinterest and i…
A new study of 50,000 random pinners and their pins looks at how people are using Pinterest, whether women are still outpinning men, the most popular categories for pins, the top brands utilizing Pinterest, and the most popular pinning times.
Good PPC managers get results, they know their way around the necessary data tools, and they can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manger from good to great.
Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly. Native ad formats accounted for just 1 percent of the total impressions, yet engagement and click through rates on native ads outperformed both standard formats and IAB Rising Stars ads. Native ads saw engagement rates hit 14 percent, well above 9.8 percent and 3.4 percent for standard and rising star ads, respectively. Similarly, CTR on native ads topped 10 percent, compared to 5.1 percent for rising stars and 3.5 percent for standard ads.
Mobile Video Ad Engagement Celtra reports that video play rates on standard ads have held steady just above 12 percent. Video completion rates shot up from the previous quarter by 52 percent for standard ad formats and by 77 percent for native ads. Pl…
Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations, delivery) that only larger restaurants can usually afford.
“Know thy enemy and know yourself; in a hundred battles, you will never be defeated.” I’m sure Sun Tzu didn’t have social media marketing in mind when he said that but it sure is true . . . well, it’s true if you substitute the word “customer” for enemy. Do you know your customer as well as you know yourself? Facebook has a new tool that can help you if you don’t and might surprise you if you think you do. The new Audience Insights tool will show you what your target customer loves to do, watch, buy and how they spend their free time. It’s an intriguing look at not only your customer pool but how that pool stacks up against Facebook users as a whole. You’ll find the tool in the Ads Manager. Choose “create a new audience” then start checking off the criteria. If you’re promoting a brick and mortar business or anything localized, you can narrow your audience by city or country. From there you can choose an age range, gender, income levels and education. I know, pretty typical stuff. Facebook…