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Showing posts from May 13, 2014
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Tech Studio ‘Science’ Tags Delicious As A New Acquision

The Santa Monica based tech studio Science has bookmarked a new property for their portfolio: Delicious. Science is a fund/incubator/studio/adviser that helps to grow start-ups, helping the likes of Dollar Shave Club, Urban Remedy and Medium Corporation. Delicious was formerly owned by Chad Hurley and Steve Chen of AVOS Systems (also the founders of YouTube.)
Delicious will become the “cornerstone asset” of Science with an official blog post stating:
“Millions of people rely on Delicious everyday to save and share their favorite content across the web and mobile. With over a billion links served daily, users save and organize the links they find most interesting around the web. Their understanding of trending content is unparalleled, and their mobile- and browser- based customer experience is the best, bar none.”
The acquisition should keep the main features and functionality that Delicious users love. Science has stated that they will put a focus on giving users “quality, uninterrupted …

Top 5 Best Web Hosting Companies

Hosting plays a crucial part in your website.If you have blogger blog then you can forget about hosting as for blogger Google itself provides Hosting But when comes to WordPress and other HTML websites you need to get hosting by yourself.So choosing Best hosting is always directly proportional to development of your business. For that
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The post Top 5 Best Web Hosting Companies appeared first on The Next SEO.




via The Next SEO

Google Analytics Adds Content Groupings In Behavior Flow For More Intuitive Visualizations

This week, Google added Content Groupings in the Behavior Flow area of Google Analytics. Behavior Flow provides a visualization of how users navigate through your site and where they dropped off by landing page, source, medium or any other dimension. Now you can see those flows by Content Grouping.
Content Groupings were launched in December to give users a way to group pages or app screens in ways that make sense for the business, such as by department or product category. Now you can use Content Groupings to see Behavior Flows in ways that are uniquely applicable to your web site or app.
There are three ways to set up Content Groupings: modify the tracking code on each page or screen you want to group, use regex or create rules in Analytics. It’s also possible to use any combination of these three methods.
Once they are set up, Content Groupings can be selected as a primary dimension in site content reports. For more details and to watch Google’s introductory video on setting up Conten…

5 Steps To Becoming A Customer-Centric Marketing Organization

The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is critical.
Customer-centric marketing allows you to put customers (not events, channels or categories) at the center of all analysis and decision making, allowing the marketer to understand customers’ different behaviors and preferences.
Nowadays, thanks to advances in technology and tools, it’s possible to communicate with each customer as an individual.
However, becoming a customer-centric marketing organization is a complex process that takes buy-in on many levels. Here are five steps for getting started.
1. Start Organizing Your Data Around Customers
One of the great advances of e-commerce marketing (and something that has long proved elusive in the offline marketing world) is the ability …

5 Ways to Sell SEO to Your CMO

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.



via Search Engine Watch - Latest

Multi-channel marketing leads to increased engagement for SMBs

There are more than 28 million small businesses in the US. They provide 55% of all jobs and 54% of US sales. Unfortunately, the failure rate in the first two years is between 50 and 70%. Some sources say it’s even higher. You have a better chance of watching your business fail than your marriage and the fact that that fact is scary says a lot about the world, doesn’t it?
Glass half full time – a record number of entrepreneurs are getting rich off their small business idea and that’s incentive enough to keep millions of people in the game.
A new survey from Constant Contact shows that the majority of small business owners are cautiously optimistic about not only their chances of survival, but of their growth potential.

13 percent expect their revenues to increase more than 25 percent
38 percent expect to their revenues to increase 10 to 25 percent
30 percent expect their revenues to increase less than 10 percent
15 percent expect their revenue to remain flat
4 percent expect revenue to decrea…

The Best Places to Find Free, High-Res Images for your Website

Good, high-quality images add visual interest to your website. Another reason why photos have become so important is because web pages that include good photos get better engagement when shared on social sites like Twitter and Facebook.

Download High Quality Images for Free
The web offers billions of photos that are just a Google search away. The images that are in public domain, or licensed under the Creative Commons license, can be used without any copyright issues.
The only problem is that Google may not always surface the best content that is free. Their algorithms, at least for image search, prefer pages from premium stock photography websites and the free listings thus lose out. If Google isn’t helping in your quest for images, here are some of the best websites where you may find high-quality photos for free.
1.unsplash.com (Unsplash) – This is my favorite website for downloading high-resolution photographs. Subscribe to the email newsletter and you’ll get 10 photos in your inbox e…

Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing

Brand visibility on Twitter became a bit murky today.
Twitter announced the rollout of a new “mute” feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account’s activity.
Not that I’d ever be caught dead following the San Francisco 49ers, but if I did follow them and then decided I don’t want to see their Twitter activity for a little while, the mute feature effectively makes them persona non grata for as long as I decide.

So what exactly happens when you mute another Twitter account? Here’s how Twitter explains it:
Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. The muted user will still be able to fave, reply to, and retweet your Tweets; you just won’t see any of that activity in your timeline. The muted user will not know that you’ve muted them, and of course you can unmute at any time.
I’d guess th…

Bad Links According To Bing Is When You Know You’ll Be Getting A Link

10 SEO Myths Reviewed by Microsoft’s Duane Forrester on the Bing Search Blog sent ripples through the SEO community when Duane wrote that if you know you are about to get a link, then you are doing something wrong.
Duane specifically wrote:
You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path.
Duane also added that you should want “links to surprise you,” those are the true organic links.
Why was this so shocking to hear? Maybe Bing telling you that if you reach out through content marketing or other techniques to ask people to link to you, without payment or other forms of encouragement, it may be against their guidelines. Or maybe it is Duane just telling you what the ultimate type of link is and that you should not focus on building links but rather building content and features that people want to use and consume.
Either way, the statement from Duane was bold enough to cause a lot of discussion in the community.




via Marketing Lan…

Parse.ly: Search Overtakes Social (Again) As Referral Source For Major Publishers

It’s kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV.
Search and social media are duking it out for supremacy as the top source of referral traffic to some of the biggest publishers on the web.
New data from Parse.ly — a content analytics platform that counts Reuters, Mashable, Slate, The Next Web and many others among its clients — shows that search retook the lead from social media as the top source of referral traffic in March of this year.
Its publishers saw 32.8 percent of its traffic coming from search that month, compared to 31.2 percent from social media. That’s close to an exact flip of the data from January, when social traffic outpaced search by 32 to 30 percent.

Although search came out ahead in March, the bigger trend isn’t looking good for search traffic. If you go back to Parse.ly’s October 2013 report, search was the dominant source of traffic at 36 percent, compared to only 22 percent for so…