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Showing posts from May 14, 2014

Adobe’s Media Optimizer And Analytics Updates Include New Predictive Modeling Capabilities

Adobe made several product announcements at its customer Adobe Summit EMEA in London today relating to its Media Optimizer and Analytics products.
The company updated the predictive modeling algorithms used by Media Optimizer for campaign optimization across channels. With the integration of Adobe Analytics providing a direct flow of data into Media Optimizer, the modeling is able to provide recommendations based on visitor engagement data on keywords that haven’t converted, for example. Adobe says the new predictive modeling has been shown to increase search campaign performance by up to 25 percent.
Of the focus on flowing Analytics data to Media Optimizer, Lenovo’s senior manager of Web Ecommerce, Christopher Jowsey said in a statement, “the unified analysis and holistic insight into our campaigns using the integration between Adobe Media Optimizer and Adobe Analytics has recently contributed to an 11 percent uplift in search campaign performance.”
Optimizer also now supports Google Re…

World Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On Facebook

The World Cup — the most watched sporting event in the known universe — is something of a niche phenomenon in the United States, where another sort of football is king.
But Facebook reminded marketers in a blog post today that there are legions of soccer fans in the U.S. on Facebook. In fact, the social network reports that of the 500 million soccer fans with Facebook accounts, 48.9 million are from the U.S., the second highest total after Brazil.
And these U.S. soccer fans on Facebook are an especially active and connected bunch. They post from 1.7 times to 1.9 times more messages, photos, videos, updates and comments than the average Facebook user and 62% were on Facebook every day of a recent week. They are also young — 60% are between 18 and 34 years old — and balanced gender-wise, with a 51%-49% male-to-female ratio.
Of course, they talk about soccer on Facebook. During a game in March, Facebook reports, they took 16.8 million actions related to the game on the network.
Because Faceb…

Peak Facebook | Adobe Dominating Ad Tech Stack | IAB to Endorse Some Ad Tech Players

Social: Facebook and Twitter saw small declines in usage according to research relying on a sample of about 40,000 users. The decline is small, but social sites are known to be vulnerable to downward spirals when they lose their coolness factor, which is in part an extension of their growth story. Ad Tech: The IAB is certifying ad [...]

via MarketingVox News & Trends

Sony Creates Underwater Store In Shopping Mall To Promote Xperia Z1 Waterproof Smartphone

Those who visited the JK Iguatemi shopping mall in Sao Paulo between October and December 2013 experienced the kind of store never before seen in a shopping mall, or anywhere, for that matter. To help promote the launch of the Xperia Z1 waterproof phone, Sony partnered with iris router to create the first underwater store in Brazil, the Sony WaterStore.
The Sony WaterStore consisted of a 1 ton tank filled with 9,000 liters of water in which professional divers demonstrated the smartphone while fully submerged. Shoppers could enter the store, right next to the water tank, and have the sensation of being underwater while being served by underwater sellers.
The store was open for 40 days, and underwater sellers worked a total of 516 hours. In terms of results, the store saw more than eight thousand visitors, 22% more than expected, netting 16,000 product experiences. A launch press event garnered almost $1 million in free media coverage which iris router claims delivered 130 million impres…

PricePanda’s online price comparison platform lets you get the best deals from popular shops

Indian ecommerce industry is shining with 1000?s of ecommerce sites popping up around the country the options for the buyer is immense. Indian e-commerce sector will become a 504-billion rupees industry in the next 3 years. More and more Indian retail companies are going online to lure the customers available online. According to a recent
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The post PricePanda’s online price comparison platform lets you get the best deals from popular shops appeared first on The Next SEO.

via The Next SEO

7 Common Mistakes Young Entrepreneurs Make and How To Avoid Them

In today’s tough economic times, it is a good idea to start a business and become your own boss instead of searching for dream jobs you might never find. As a young and upcoming entrepreneur, you will be full of zeal and spirit and will always be willing to do everything possible to make things
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The post 7 Common Mistakes Young Entrepreneurs Make and How To Avoid Them appeared first on The Next SEO.

via The Next SEO

Google Glass Is Back On Sale To Anyone In The U.S.

If you live in the U.S. and want to buy Google Glass without needing a friend’s invite, you can.
Google has opened up the Glass Explorer program again, just like it did a month ago, when supplies of the device ran out in less than 24 hours.
In a Google+ post this afternoon, Google says this isn’t the consumer launch of Glass — it’s the next step in the Explorer program for early adopters.
We learned a lot when we opened our site a few weeks ago, so we’ve decided to move to a more open beta. We’re still in the Explorer Program while we continue to improve our hardware and software, but starting today anyone in the US can buy the Glass Explorer Edition, as long as we have it on hand:
The same rules apply as always for the Explorer program: U.S. residents only, must be at least 18 years old, and the biggie — must be willing to spend $1,500 plus tax to get Glass.

via Marketing Land

Twitter Down? Not Entirely But It’s Got Issues Today

Do you miss the fail whale?
Yeah, me either. But I did take some comfort in the Twitter-is-down mascot from the pre-IPO days.
Today, all we have is the robot above to notify us of problems with the network, which has been suffering a partial outage this afternoon. Twitter’s status blog posted this about an hour ago:
Some users may be experiencing issues viewing and sending Tweets on and Twitter’s mobile apps.
I’ve been able to post on TweetDeck throughout the interruption and recently was able to sign in to again. We’ll update this post when we learn more.

via Marketing Land

Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

Mobile Video Ad Inventory Growth & CPM Change By Week

Mobile video ad inventory grew exponentially last quarter. In the US the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul’s Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up from 192 million average auctions in Q4 2013, as consumers consumed more media on mobile phones and tablets.
CPMs for mobile video ads fell by more than 18 percent, declining from $12.50 in Q4 to $10.15 in Q1. The report’s authors say they expect prices to stabilize on mobile as buyers turn their focus on buying inventory on “premium mobile environments”.
On desktops pre-roll video advertising inventory increased by 63 percent in the first quarter of the year compared to Q4 2013. Yet, even with the substantial increase in inventory, CPMs fell by just 2 percent.
Skippable was the only ad type to…