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Showing posts from May 15, 2014

New AdSense “Magazine” Ads Render Text Ads In Display Formats

Examples of Google AdSense Magazine Ads: Text Ads Rendered In Display Formats

Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads.
Publishers that opt to only show display ads on their sites may now have text ad advertisers entering auctions for those ads. When a text advertiser wins an auction, the ad will appear in the magazine format. Presumably, adding text advertisers to the auction will increase CPCs and publisher revenues on display ads.
Why are they called magazine ads? “This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads,” writes Yuheng Kuang, AdSense software engineer, in the announcement.
Magazine ads will automatically be set up for publishers that only have display ads enabled on their sites, though, there is an option to disable these ads in the My ads tab in AdSense accounts.
We have inquired w…

Senate Drubs Publishers on Malvertising | Big Brands Buying 'Stolen' Impressions | European Vanity Take-Down Requests Explode

Malvertising: Key senators, such as Arizona's John McCain, are venting their anger at large publishers such as Google and Yahoo for not being more proactive about malware-spreading ads appearing on ad networks. Some of that malware makes money by spreading yet more ads via injection onto large brand sites, essentially hijacking ad spaces. Even large brand [...]

via MarketingVox News & Trends

Now You Can Pull RSS Feeds Into Buffer’s Social Media Management Tool

Buffer, the social media scheduling and analytics tool, is introducing a useful new feature today — the ability to pull RSS feeds into its dashboard.
It will allow users of Buffer’s paid product to have an automatically populated queue of content to share on their connected social media accounts. It other words, it could be a godsend for people juggling multiple social channels.
“This has been one of our most requested features,” Leo Widrich, Buffer co-founder and chief operating officer, wrote in an email, “from big publishers to small bloggers and individuals who just want to follow their favorite blogs and share their stories alike.”

The new feature will be available today for paid customers of Buffer. “Awesome” ($10 a month) users will be able to pull in one RSS and Business ($50 a month) users will have access to up to 10.
Not A Robot
I haven’t tested the tool, but it appears to be far superior to HootSuite’s RSS feature. HootSuite does offer two RSS feeds for free (and unlimited feed…

Three Well-Known Travel Apps Launch On Google Glass

If Google Glass is going to gain widespread consumer acceptance, it’s going to happen on the strength of the apps that are available for it.
So with Google re-opening Glass sales earlier this week, it’s surely not a coincidence that the company just announced that three well known companies in the travel and hospitality space have new Glass apps: Foursquare, OpenTable and TripIt.
The Foursquare app offers local search on Glass, plus check-ins (which is odd since Foursquare recently announced that check-ins are moving to its new Swarm app).
OpenTable’s app adds a new “OK Glass, make a reservation” voice command and then lets you look for nearby restaurants and make reservations via Glass.
The TripIt app brings many of the same travel planning and organizing features to Glass — available tools depend on whether you have a regular or pro TripIt account.
There’ll be more big names bringing travel apps to Google Glass soon: Starwood Hotels has already previewed its app and Destinia, a major Eur…

Google Webmaster Tools: An Overview

Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.

via Search Engine Watch - Latest

Facebook’s iOS Related Content Test Could Be A Boon For Marketers

Facebook wants check-ins to be more social, which could be good news for marketers.
Facebook is testing a new iOS feature that shows users related information after they check into locations or post activity-based status updates.
So if someone checks into Yosemite National Park, he might see a list of friends’ Yosemite posts and photos that friends have taken at Half Dome. Or if someone posts that she watched “Caddyshack,” a card will display showing who among her friends has recently done the same.
A Facebook spokesperson explained:
These cards can help you discover information about where you are or what to do next, or inspire conversations with your friends around you. This feature respects all existing privacy settings, and the card will only show you information that you could already see elsewhere on Facebook.
The feature borrows heavily from Foursquare’s check-in based related content and also feels similar to Google Now’s attempts to serve users relevant information before they kno…