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Showing posts from May 17, 2014

Google Expands AdSense A/B Testing To Account-Level Settings

Last fall, Google launched A/B testing for AdSense ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings.
Publishers can launch A/B tests of account-level settings to allow or block:

General ad categories (including first level sub-categories)
Sensitive ad categories
Ad serving opt-outs (e.g., enhanced text ads, expandable ads, etc.)

Running A/B tests doesn’t require any additional or alterations to the AdSense tracking code. However, just one global account-level test or ad settings test can run at one time.
You’ll find more on setting up and evaluating test performance here.

via Marketing Land

Marketing Day: Yelp Down 3 Hours, Pinterest Lands $200M, Google Glass’ New Leader

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Yelpocaplyse Resolved: Yelp Returns After 3-Hour Lunch Break

Yelp may be down for some of you right now. We’re experiencing networking issues, but working to get back up to speed ASAP. — Yelp (@Yelp) May 16, 2014 Just as thousands of people in the Eastern time zone started casting about for a place to eat lunch today, Yelp suffered an outage. The site […]

How The Second Machine Age Will Transform Marketing

The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn a lot by zooming in and zooming out. For instance, we can talk about how marketing technology is changing — which it is, at a phenomenal pace. But we can also go higher […]

Vendors, Listen Up! Here’s How Your Marketing Software Can Stand Out

The reality for the modern marketer is that while the discussion …