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Showing posts from May 20, 2014

Online to Garner > $50B, Mostly in Direct | Patch Profitable | Google Gains Record Share

Adspend: Most online ads are direct response oriented, but that number's actually growing despite expectations to the contrary. Even as more brands spend money online for the long sell, new direct-oriented media avails, such as Facebook's ocean of mobile media are coming online and swamping the branding gains. $50 billion will be spent this year online, [...]

via MarketingVox News & Trends

Survey: Most Marketers Are Uncertain Whether Facebook Efforts Are Effective

An extensive survey of marketing professionals’ social media use confirms what most of us feel in our bones: that although Facebook is still king, the subjects are a bit uneasy.
To put it more plainly, almost all marketers use Facebook and an overwhelming majority pick it as their most important social media channel, but more than half aren’t sure that their Facebook efforts are effective.
That disconnect between usage and satisfaction is one of the most interesting findings in Social Media Examiner’s sixth annual Social Media Marketing Industry Report released this week.
The report, drawn from survey responses of 2,887 people over nine days in January, is not science, but it’s a useful snapshot of how marketing professionals are thinking. You can download the free report here.

Do you agree with this statement? My Facebook marketing is effective (Source: Social Media Examiner)

The ambivalence about Facebook isn’t surprising, given the widely reported reduction in organic reach for posts by…

Google Adds Quick Facts to Maps

Google has added an additional Maps feature called Quick Facts for desktop users looking for some extra factoids in their search. Google is pulling the information from Wikipedia and other data sources used to power Google's Knowledge Graph.

via Search Engine Watch - Latest

Hide The Kids! McDonald’s New Happy Meal Ambassador Gives Twitter Users The Creeps

McDonald’s efforts to promote the “Happy Meal” as a more healthy meal suffered a public relations setback today — and least among the arbiters of taste on Twitter.
The fast food giant announced a new yogurt option and introduced “Happy,” an animated Happy Meal box. As a McDonald’s press release explained, Happy is “a new animated Happy Meal character that brings fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating. Happy will be introduced nationwide May 23, and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.”
Sounds safe enough, right? Yes, except for the fact that big-toothed, bug-eyed Happy is a bit scary looking, in an evil clown sort of way. You be the judge:

Say hello to our newest friend, Happy!
— McDonald's (@McDonalds) May 19, 2014

The social media reaction was swift. Moments after @McDonalds introduced the char…

Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions

Facebook and advertising holding company Publicis Groupe announced a sweeping, long-term partnership today. The deal is said to be worth around $500 million, according to AdAge.
The multi-year partnership is “focused on co-creation of product around data, video and images, including core Facebook and Instagram,” said Laura Desmond, CEO of Starcom MediaVest Group, the Publicis agency that managed the agreement.
The deal is said to include integrating Facebook data into Publicis’ media platform, access to Facebook engineers, analysts to develop better measurement tools for rich media as well as creatives to develop custom ad units or content for Instagram.
“You can boil it down to integration and data. We’re the first agency network that will have this comprehensive level of data and access,” Desmond told the Wall Street Journal.
Carolyn Everson, VP of global marketing solutions at Facebook, told AdAge, “This is the first time we have all of the different elements that will allow clients to…

Gamers Rule! YouTube to Buy Twitch TV for one billion dollars

It’s long been thought that video gamers will one day rule the world. Think about it; when the zombie apocalypse comes, who’s better equipped to survive than a gamer? I’m hanging with him.
Until then, gamers are still ruling many parts of the internet. Remember last week when we talked about how Netflix subscribers are using up more than their fair share of bandwidth? In that same post, I also mentioned a company called Twitch.TV and guess what, they’re in the news again today. Looks like YouTube is going to acquire the company for “one billion dollars.
It’s a natural fit. In 2013, Google wrote about the rising interest in video gaming content on YouTube. 95% of gamers turn to YouTube for entertainment. From 2012 to 2013, views on video game related content on YouTube doubled. Subscribers to video game channels rose 9x and during the summer months, viewing spiked to all new heights. You can bet that’s going to happen again this year with even bigger growth numbers.
What Twitch.TV brings…

Finding An Excuse To Get More ‘Square,’ Google Joins Instagram

Ever the playful digital actor, Google joined Instagram today, and posted a video promo to the interactive Rubik’s Cube on Google’s global homepage.
The Instagram post: “Today on our homepage we’re celebrating the Rubik’s Cube, which got us thinking—maybe we could do more squares? Hello Instagram!”

The Meanwhile, and as good a commentary as any on the where the social media buzz is happening, Instagram’s Google+ page hasn’t been updated since June 1, 2012.
Today is the 40th anniversary of the Rubik’s Cube, and Google is celebrating with the logo/digital version of the mind-bending puzzle. Read more about today’s logo at Search Engine Land.

via Marketing Land