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How to Recover from Google Panda Effect

Google Panda was one of the most controversial algorithm update from Google, but with time it helped a lot to remove low quality websites from search engine and over all it improved the quality of search results. Though for many web masters, Google panda updates are still a headache and at unknowingly many good websites lost their search engine ranking due to panda penalty. On 21st May 2014, Google rolled out Panda 4.0 update, which [...]
How to Recover from Google Panda Effect Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

How to Fix Google Panda Penalized Website : Where to Start?

It’s been long I have talked about Google Panda and other algorithm updates, and this post is extending our Google Panda algorithm series post. First of all, Google rolled out last panda update (Google Panda 25th) around mid of March 2013, and this will be the last known update, as Matt Cutts confirmed that Panda is now part of Google search algorithm and now it will not be pushed manually <Source>. This will be a [...]
How to Fix Google Panda Penalized Website : Where to Start? Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

This RFID-Enabled Billboard Displays Cost Of A New Audi Based On Collected Trade-In Value

Some people might interpret this as an invasion of privacy. Others might appreciate that they’d have to take one less step when considering the purchase of a new car. Working with Audi in Brazil, AlmapBBDO Sao Paulo created the Audi Instant Valuation Billboard.
The agency had an Audi employee valuate cars parked in public spaces. The employee would register the model, year and value of the vehicle on a tablet. A flyer with an RFID tag was placed on each car’s back window. The tag stored all the information collected by the Audi employee. As the vehicle approached a sensor near the exit of the garage, the computer would identify all the data registered in the RFID tag and immediately display customized payment conditions for that driver and the address of an Audi dealership.
In one sense, it’s a bit creepy. In another, it’s a marvel of technology and simplicity. And in a third sense, it’s a really helpful thing for a brand to do. It might be self-serving but, then again, isn’t all market…

Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2

After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google.
Commissioned by communications services group WPP, the study conducted by Millward Brown found Google’s brand value has increased 40 percent year-over-year, now worth $159 billion.
Meanwhile, Apple’s value has slipped 20 percent according to the study, with the brand’s estimated value totaling $148 billion.
“Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars,” said Millward Brown Optimor managing director Nick Cooper.
The Brandz Top 100 Most Valuable Global Brands announcement claimed Apple’s decline is based on a growing perception that the company now lacks innovation, failing to deliver any significant product launches in the recent past.
Technology brands mad…

Google Updates “Panda” Filter, Impacts 7.5% Of Search Results

Yesterday, Google has made a significant change to their Panda filter, named Panda 4.0. This is the biggest update to the Panda algorithm in ages and may be the cause of some ranking changes you may be noticing in Google today and throughout the week.
Google’s head of search spam, Matt Cutts announced on Twitter that the update Panda filter began rolling out yesterday. Here is Matt’s tweet:

Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014


Google told us “Panda 4.0 affects different languages to different degrees.” Adding that “in English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.”
That means this update is the largest Panda update since Panda 6 on Aug. 12, 2011, which impacted the international space by 6-9%. But this is indeed the largest update of Panda for English queries since Panda launched on February 24, 2011, where it had a 11.8% impact on queries.
Why such a large chang…

Google Launches Panda 4.0

It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.



via Search Engine Watch - Latest

Marketing Day: International Facebook Premium Ads, Amazon Loses .Amazon Bid, McDonalds Sees Social Backlash

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video […]
VIDEO + SLIDESHOW: The Coming Online Video Tsunami In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content. With the proliferation of mobile devices and fast internet connections,…

OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps

OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising.
“As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video has shown tremendous potential as a meaningful advertising medium, especially on mobile devices.”
The SDK is available for both iOS and Android developers and supports new video ad formats including pre-roll, mid-roll and post-roll video, click-to-play native in-feed video ads and interstitial video ads.
Developers can use the bundled video player or their own custom players. Ad inventory can be sold directly or programmatically through OpenX ad exchanges




via Marketing Land

VIDEO + SLIDESHOW: The Coming Online Video Tsunami

In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content.
With the proliferation of mobile devices and fast internet connections, video consumption is increasing at a rate faster than any other type of online content.
Savvy marketers are preparing now to ride and monetize this trend with increasingly innovative approaches to “capturing user eyeballs” and winning with social video advertising.
From the Marketing Land Digital Marketing Summit at SMX West 2014.
The Coming Online Video Tsunami
Speaker: Richard Kosinski, President, Unruly

Follow along with the presentation slides below:

Related Resources:

How To: Video Marketing
How To: Social Media Marketing





via Marketing Land

Facebook Now Selling Premium Video Ads In Select International Markets

Facebook’s auto-play video ads are going international.
The social network announced today that it will start selling “Premium Video Ads” in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said will offer the ads to a limited group of advertisers.
The 15-second ads play automatically — and soundlessly until clicked upon — in users’ news feeds on the network, and Facebook is moving slowly, being careful not to inundate users with the ads or annoy them with low-quality pitches.
“We’ll roll out Premium Video Ads slowly and monitor how people interact with them,” Facebook said in a release. “This limited introduction allows us to concentrate our efforts on a smaller number of advertisers with high-quality campaigns to create the best possible experience on Facebook. People can expect to begin seeing these new ads over the next few months.”
R…

Amazon Loses Bid For .Amazon Domain

Amazon’s bid to own and operate .amazon as a new, generic top-level domain (gTLD) has been rejected.
ICANN, the Internet Corporation for Assigned Names and Numbers — the governing body of the web’s domain name system — has sided with the recommendation from its Governmental Advisory Committee in rejecting the company’s bid to get .amazon as well as the Chinese and Japanese translations of its name.
The folks at Domain Incite explain what it means for Amazon this way:
That basically means all three applications are frozen until Amazon withdraws them, wins some kind of appeal, manages to change the GAC’s mind, or successfully sues.
As we reported last summer, several South American nations objected to Amazon’s application because the word “amazon” is an important geographic name in their area. The International Trademark Association urged ICANN to ignore those objections because international law says that “nation states do not possess exclusive rights to geographic terms.”
In siding with it…

Google+ Shows Life, Introduces Auto-Generating Stories And Movies

Google+, struggling against the perception that its days as a full-fledged social media network are numbered, released two promising new updates today: Stories, which automatically create multimedia timelines from users’ photo and video libraries, and Movies, which creates highlight reels from the same.
The new features are really quite slick. If your photos are already automatically backed up on Google+, chances are Stories and Movies have already been created for you, grouped in a timeline that includes maps if your media have been geotagged.
And who couldn’t use an auto-generated vacation travelogue or recounting of a night on the town? Anil Sabharwal, a Google Photo product manager, drove home the point in a blog post:
No more sifting through photos for your best shots, racking your brain for the sights you saw, or letting your videos collect virtual dust. We’ll just gift you a story after you get home. This way you can relive your favorite moments, share them with others, and rememb…