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Showing posts from May 22, 2014

Web's Biggest Ad Slingers Eating up Ad Tech Market As Well | Google's Panda Update Tolling Heavily

Ad Tech: Google, already offering ad serving and analytics for free, looks to be thinking about creating an end-to-end tech stack, including content management. It's been a while since Google sucked the oxygen out of a major tech market by providing a free product (remember paying for analytics processing programs?) The inclusion of content management would [...]

via MarketingVox News & Trends

Hub Link Building With Majestic SEO

Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links.

via Search Engine Watch - Latest

The 4th Wave Of Content Marketing: Marketing Apps

Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects.
As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content marketing in particular.
I propose that we’ve seen three waves of content marketing on the web, and that marketing apps may herald a fourth wave of interactive content on a mass scale.

The First Three Waves Of Content Marketing
The first wave of content marketing was how it began: companies publishing as much as they wanted on their websites (and eventually on blogs and social media platforms, as well).
Granted, most of this content was text. But text was easily indexed by search engines, which made that content discoverable. Companies would publish pages, search engines would ingest them, searchers would find them with keyword queries, and good content would earn …

Yelp Will Allow 12-Second Video Reviews Starting Next Month

Yelp is planning to move beyond text-based reviews (and tips) by allowing users to share brief video reviews of local businesses and places.
As Business Insider reports, the video review feature will launch next month and initially only for “Elite” users. A Yelp spokesperson tells us that the program will eventually expand to all users, but didn’t have a timeline for that.
The video reviews will be brief — between three and 12 seconds — and the user will be able to choose a cover photo to represent the review, and write a caption to go with the video. They’ll initially show up just with photos that are already associated with a business/place, but Yelp tells us the video reviews will eventually appear inline with reviews (as photos already do).

It’s an interesting-but-inevitable move for Yelp. For the longest time, Yelp resisted any reviews other than long-form, text-based reviews that were written on a desktop computer. It wasn’t until late last year that Yelp allowed reviews to be writ…

Surprising Truth About Unlimited Webhosting You Should Know

These days most of the web-hosting companies market themselves with unlimited webhosting, and its working out great. Couple of years back (And even now), many webhosting companies have limited hosting. Now, when we talk about unlimited webhosting, that usually means unlimited disk space and unlimited bandwidth. While shopping for a web-hosting, you should definitely look out for these two features, as it will save a lot of headache in near-future. Though, there are few things [...]
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Beyond Sentiment Analysis: Canvs Takes Instant Social Temperature Of TV Shows

Judging the success of a TV show used to be a relatively simple matter. Nielsen crunched the viewership numbers and shows survived and died based on the ratings.
The rise of social media and especially its second-screen applications has complicated the picture by adding a rich stream of complementary data. Now television networks and producers can dig into public conversations about their programs to learn much more about how the audience is reacting to the content.
But the blessing of extra data comes with a major chore. TV executives, marketers and advertisers still want simple answers: How did the show do? Did people like last night’s shocking episode of “Fargo”? And that’s not easy to quickly determine from the stream of social media commentary about Billy Bob Thornton and co.
That’s the issue Mashwork founder and CEO Jared Feldman believes he has solved with Canvs, a social TV analytics tool his Manhattan-based startup launched last month.
The solution lies with the natural language …

Marketing Day: Facebook’s TV App, Google Talks Nest Ads, Apple No Longer Top Global Brand

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Facebook’s New App That Listens To Your TV Could Lead To New Ads

Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily share what they are doing. But another likely motive for Facebook is to gather more data about users’ entertainment viewing habits to be used as ammunition in the battle with Twitter for second-screen territory. The new feature, […]

Google Reassures There Are No Plans To Put Ads In Nest Thermostats

Google is quickly walking back on language used in an SEC filing in which the company wrote it foresees a time when “we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” The inclusion of “thermostats” in that list struck […]

This RFID-Enabled Billboard Displays Cos…

Panda Update Ongoing | BBB Piles on Native Criticism | Firms Up Analytics Ante

Search: Expect organic search results mayhem to ensue: Google is rolling out its fourth "Panda" update, an algorithm change dealing with sites Google deems has shallow content relative to their organic listings. Native Ads: Even the Better Business Bureau is getting in on the act of chiding firms for relatively lame disclosures of advertorial materials. Analytics: Google is goosing its [...]

via MarketingVox News & Trends