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Showing posts from May 24, 2014

Facebook Brand Page Redesign Is Being Released More Widely

Facebook’s brand page redesign, announced in March and applied to a small number of major brand pages, is moving into wider release.
Many page managers are seeing this message when they visit their page:

It’s not clear whether the June 6 automatic switchover will happen for all Facebook pages. A Facebook spokesperson declined to address that question, pointing me to a eight-week-old blog post stating that the rollout would continue “over the next several weeks.”
Anyway, it’s safe assume that this is the start of a wider rollout. To refresh your memory, this is what that means.
In the new format page posts are displayed in a single column instead of side-by-side. That layout allows a wider display and a look that’s very similar to users’ News Feeds. Business information, photos, events and other tabs, which in the older design are displayed horizontally under the cover photo, have been moved into a left rail.
Access to administrative tools, such as Insights and the pages’ activity feed, is …

Twitter Is Testing A Way To Encourage More Video Sharing

Twitter appears to be testing a feature to encourage more video sharing on its network.
The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when they start typing in the hashtag, “#AMillion …”
The video clip is apparently not an ad — it’s labeled “A Video provided by AMillionWays” rather than “Promoted by” — but if the testing is successful, Twitter would likely offer the feature to advertisers.
Twitter has long made it clear that tweets with visual elements perform better on the network, so making it simpler to add video to tweets makes sense. More video in user streams means more engaging content, which could encourage people to stick around longer.

via Marketing Land