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Showing posts from May 27, 2014
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Twitter Signs $230 Million Mobile Advertising Deal With Omnicom

Twitter and Omnicom Media Group announced a mobile advertising deal worth $230 million over two years, the Wall Street Journal reported today.
The deal is similar to the one Twitter signed in April 2013 with Publicis and worth a reported $200 million, but is focused on the integration with Twitter’s MoPub ad exchange. More details from the Journal:
The deal will integrate Omnicom’s programmatic ad buying unit Accuen with Twitter’s ad exchange MoPub, which it purchased for a reported $350 million in September. In addition to locking in ad rates and inventory access for Omnicom agencies, the arrangement will also give the holding company a “first look” at new ad units and opportunities being developed by the social network. Like many of these deals, it will include an element of “research,” the companies said.
The deal continues the trend of partnerships between advertising holding companies and social media properties. In March, Omnicom signed a deal worth a reported $100 million with Ins…

SMX Advanced in Two Weeks – Search Engine Land Summit, Workshops and Networking Passes Still Available

Conference tickets are sold out, but you can still get valuable content, make connections at four networking events, and visit over 40 leading solution providers including Bing, DoubleClick, Google and Yahoo!
June 10: Expand Your Horizons or Dive Deep; Choose from 6 Programs
Learn new skills and get perspective-changing ideas at any of the six workshops and summits being held June 10. Choose from:
Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each discussing a topic they believe will change the way you approach your profession. Moderated by the editors of Search Engine Land.
Advanced AdWords Training: Boost your PPC campaign performance with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase your Quality Score, learn how to sync your ad copy with both your keywords and buying cycle stages, and ple…