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Showing posts from May 28, 2014

Watch the Beautiful Ad This 14-Year-Old Girl Created For SmartyPants

Content. Brand advocacy. Teenage girls. What do these three things have in common? They were uniquely combined to create a wonderful piece of content for family-centered vitamin brand SmartyPants.
Working with Ramaa Mosley’s Adolescent, a company which champions the work of teenage filmmakers, SmartyPants commissioned 14-year-old Lily Eliana Walsh to create a video about the brand.
Lily was born in New York, raised in Los Angeles and began taking photos when she was 11. When she was 12, she moved on to video and that’s where her passion blossomed.
Of her work on the video for SmartyPants, Lily said:
I loved working with the younger kids, even though they didn’t always do what I asked. When working with young kids it is easier to set up scenarios for them to play within and then capture real moments, instead of telling them exactly what movements to do. Whereas working with the people my age, I felt that I could give them a couple little bits of action or inspiration and they would jump ri…

Agency Spends 3 Fortnights Writing a Tweet | Programmatic Aficionados Curious about this Price Pressure Notion | FTC Hearts Privacy; Can't Regulate without Congress

Robot Invasion: AdExchanger is searching for the origin of the notion that publishers are getting throttled on media pricing when they allow programmatic ad buying on their sites. Among several dynamics surmised, there were a couple key missing ones: The most obvious is that the tech stack and commissions eats a quarter to half of the [...]

via MarketingVox News & Trends

Yahoo Launching Video Service To Compete With YouTube This Summer

According to a report on yesterday Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube.
“For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” writes Ad Age reporter Tim Peterson.
Peterson goes on to say YouTube creators have a history of being displeased with YouTube’s standard revenue split, with Google getting 45 percent of ad revenue. Ad Age claimed Yahoo is offering a revenue split that favors creators, and a fixed ad rate option that could be 50 to 100 percent higher than YouTube’s average net ad rate.
Ad Age said the new video platform had originally been scheduled for an unveiling at a presentation for Yahoo’s advertisers in April, but was delayed due to contract issues. The article claimed contract negotiations between Yahoo and video producers hit a snag…

Facebook To EU: Please Review Our WhatsApp Deal

Usually companies don’t want to be subjected to regulatory scrutiny. However this time, it appears, Facebook is actively soliciting antitrust review of its roughly $19 billion WhatsApp acquisition from the European Commission.
As explained in a Wall Street Journal article the strategy appears to be an end run around individual country regulatory authorities, seeking to avoid antitrust investigations in multiple nations.
Facebook has reportedly indicated that it faces potential antitrust review in the UK, Spain and Cyprus. Interestingly, because there are few revenue implications from the deal (despite its $19 billion price tag), Facebook would not likely have met with EU scrutiny absent this request.
National authorities can object to the European Commission handling the review within 15 days. If they do not they’re effectively preempted.
Why this matters — and why it’s a very shrewd maneuver by Facebook — is that at the “local” (national) level individual telecom carriers might strenuous…

App Annie, App Analytics Company, Acquires Distimo

App Annie, the mobile app analytics and marketing company has announced they’ve acquired their competitor Distimo.
Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further accelerate.”
The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D center. The Distimo team will be integrated into the App Annie team, bringing the App Annie employee count to 240 employees worldwide.
App Annie also raised a $17 million inside round of funding from their existing investors, IDG Capital Partners, Greycroft Partners and Sequoia Capital.
Vincent Hoogsteder, the CEO Distimo, said on the company blog:
Our vision and ambition continues to grow, and it is with that ambition that we feel joining forces with App Annie is the best next step for us to realize our goal of building the most complete platform for analyzing the app marketplace. We’re very excited to join a team that …

Message Bus Releases Email Platform Update Featuring Real-Time Analytics

Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email platform for high volume email senders.
The company focuses on email deliverability and reputation management. The Message Bus platform allows marketers to segment emails by distinct types — transactional, marketing, social, etc — and send them through separate “Channels” to minimize red flags and delivery problems and provide cleaner reporting. Message Bus also deploys automated reputation management for each dedicated IP.
Paul Midgen, Message Bus’ CEO and former director of email delivery and anti-spam at Hotmail, said in the announcement “Our platform creates a trusted channel between our senders and their customers, solving the core problems underlying poor delivery performance.”
Now Message Bus offers real-time analytics reporting on all activity such as opens, clicks, bounces at aggregate and granular levels as well as longer-term engagement trending da…

4 Steps to Maximize Local Search Success

Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success.

via Search Engine Watch - Latest

Image is everything: Gmail launches the promotions grid

Gmail is testing a new format that turns your promotions tab into a photo gallery. When the user toggles to the grid view, Gmail features a photo from the email along with a brand icon and the subject of the message.

Grid view looks like a combination of Pinterest and Facebook and new Twitter – guess the whole internet is moving toward this style. It certainly makes for more compelling viewing but then Gmail created a lovely demo page that works perfectly. What are the chances of the average box looking this good. What if a promotional email doesn’t have a photo or it only has a small photo. Where is that brand logo coming from?
If you want to make sure your emails will look their best, you can use the provided markup, but you don’t have to. Given that more than 500 million people use Gmail, it’s probably wise to follow the new rules. I’m not a big fan of the grid, but I have to admit, it makes skimming my email more interesting. The downside for me is that I’m so focused on the image, …

Twitter Forecast: 24% Growth In 2014, Led By Surge In Asia-Pacific Region

Twitter’s active user base stands to grow by 24.4% in 2014, fueled by an especially strong surge in the emerging markets of India and Indonesia, according a forecast released today by eMarketer.
In fact, the Asia-Pacific region has more active Twitter users than either North America or Western Europe, according to eMarketer, and by the end of the year will be home to 30% of the world’s active Twitter users. By 2018, eMarketer predicts, that share will rise to 40%. And that’s not counting China, which was left out of the survey because Twitter is banned there.
By the end of 2014, India will have 18.1 million users and Indonesia will have 15.3 million, and surpass the United Kingdom as the third- and fourth-largest Twitter markets.
Twitter has been battling the perception of Wall Street that its growth is too slow in the U.S. market, which it taps for nearly 75% of its advertising revenue. Twitter’s internal figures showed 255 million active users worldwide on April 29, up 5.8% since the e…

Facebook: We've Been Had | Have a Problem in Your Past? Sue Google | FTC Discovers Targeting Used Online Too, Has Conniption

Fraud: Facebook is suing a youngster who it says bilked it out of hundreds of thousands of dollars in ad inventory by posing as agency executives. The alleged fraud involved spending all that free inventory on direct ads, presumably affiliate marketing schemes. We do know that they involved products endorsed by Dr. Oz and Jennifer Lopez. [...]

via MarketingVox News & Trends

Facebook Will Show Fewer Auto-Posts In Your News Feed

Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted.
That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on Pinterest or burned 463 calories on a four-mile run measured by RunKeeper. Facebook calls such automatic posts implicitly shared stories and says its data shows they get less engagement than explicitly shared stories. Facebook explained the change in a blog post:
We’ve found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in News Feed than stories shared from third party apps without explicit action. We’ve also heard that people often feel surprised or confused by stories that are shared without taking an explicit action.
The move is similar to Facebook’s backin…