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Showing posts from May 29, 2014

8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference

Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner.
Here are 8 reasons to register today:
1) Actionable program. MarTech sessions will help you:

Maximize the value of your marketing technology investment
Implement a marketing culture that is responsive, agile and drives business success
Recruit and develop people who will create brilliant online experiences for your customers.

2) Accomplished presenters. Conference Chair Scott Brinker and the MarTech advisory board selected speakers based on their expertise and willingness to share. You get two days of keynote-quality presentations.
3) The BIG Picture. Hear New York Times bestselling author of “The Second Machine Age” Erik Brynjolfsson share his research and insight into how exponentially improving technology will forever change our lives and our businesses.
4) Join the community. Marketing technology innovators will gather in Boston for this inaugural event. Connect with othe…

Android To Hit 80 Percent Market Share This Year — Report

Smartphone growth continues according to the latest “shipments share” numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth.
The iPhone remains strong in developed markets and weak in developing markets where the handset is too expensive for many. The report acknowledges the potential positive impact of a larger-screen iPhone but doesn’t believe that will significantly affect Apple’s global market share.

IDC sees Windows Phone handset share growing from 3.5 percent globally to more than 6 percent in 2018. On a percentage basis Windows Phone growth “will outpace the market.” BlackBerry by contrast is almost gone by 2018, one of the most spectacular corporate collapses in recent history.
It’s unclear how Nokia will fare under the Nadella regime. Former CEO Steve Ballmer was the architect of the acquisition. When asked at the Code Conference whether he favored…

Google Publishes Less Than Stellar Workforce Diversity Stats, Admits “We’re Not Where We Want To Be”

Trying to be part of the solution versus being part of the problem, Google has started a conversation on diversity in the workplace by publishing its own lackluster workforce gender and ethnicity statistics.
According to Google’s findings, female employees make up only 30 percent of the company’s overall staff.
When reviewing employee ethnicity, only two percent of Google employees are black, and three percent are Hispanic. At 61 percent, the majority of Google employees are white, and 30 percent are Asian.
From the announcement:
We’ve always been reluctant to publish numbers about the diversity of our workforce at Google. We now realize we were wrong, and that it’s time to be candid about the issues. Put simply, Google is not where we want to be when it comes to diversity, and it’s hard to address these kinds of challenges if you’re not prepared to discuss them openly, and with the facts.
Google’s senior vice president of people operations Lazlo Bock was featured last night on PBS NewsHou…

Toyota Puts Children’s Art In Motion With Dream Car Of The Day Campaign On Vine

Toyota prides itself for next-generation thinking. So it’s no surprise that the car company that brought the hybrid automobile to the masses has turned to children for a creative marketing campaign.
Kids draw the darndest things?
They do, indeed. And since 2004 when Toyota started its annual Dream Car Art Contest, youngsters from around the world have responded resoundingly, drawing and entering more than 660,000 pictures of their dream car of the future.
This year, Toyota is putting the car art into motion. It has partnered with creative agency Saatchi & Saatchi Fallon Tokyo to re-imagine the drawings of 90 finalists as six-second animated videos.
‘an Eco car that unites the multi-racial citizens’
Today it published the first “Dream Car of the Day” Vine and it will follow with 89 more daily posts leading up to the August 27 award ceremony in Japan. Today’s post, embedded above, is based on the work of Asher Royce Anthony, a 7-year-old from Malaysia. His description — “This is an Eco c…

#AskChevron Is Trending On Twitter, But Chevron Isn’t Answering

#TRIVIA Chevron is guilty of… #AskChevron
— ToxicEffect (@thetoxiceffect) May 27, 2014

Chevron, holding its annual shareholders meeting in Midland, Texas, today, is getting an earful on Twitter at #AskChevron, but it’s probably not what you think.
The hashtag, promoted and parked atop Twitter’s worldwide trend widget for most of the day, wasn’t a Chevron creation. It was created by an environmental group Toxic Effect, protesting Chevron’s oil production in Amazon rainforests in Ecuador and the damage it has allegedly caused over the years.
Not surprisingly the hashtag has been embraced by Twitter’s resident environmentalists, some of whom apparently believe that Chevron is doing the asking. It might strike some as a similar situation to J.P. Morgan’s #AskJPM P.R. disaster of last November. But that was a highjacked hashtag for a Twitter Q&A; this one is a freelance invention.
And a very effective one. By this late this afternoon, the hashtag had been tweeted more t…

Samsung Shows How Devices And Data Will Give Birth To “Personal Health Optimization”

We’re used to hearing about new devices from Samsung. But today the Korean company was in San Francisco to preview something slightly different: a major new digital health push.
Called “The Samsung Digital Health Initiative,” it’s a mix of hardware, software and partnerships. Samsung promises that it will “accelerate the development of advanced sensors, algorithms, and data collection and analysis.”
There were two major components of Samsung’s announcement. The first is “Simband,” an “open hardware” reference design that is essentially a modular collection of biometric sensors that could live in a watch band or conceivably in other wearables. Samsung says that developers (and the company itself) will use Simband to help develop products. However it will not be sold.

The second major component of the digital health initiative is called “SAMI” for Samsung Architecture for Multimodal Interactions. It’s a could-based software platform that will ingest data from wearables and other inputs and…

Shoppers shout ‘I am not a number!’

eBay has been hiding things from me. I suspected it was true and now I know I’m not being paranoid. When I search, I only get back a portion of the items available for that keyword.
They say it’s for my own good. That they’re helping me weed through the clutter so I can get the best item for the best price. But frankly, I’d rather wade through an extra page of listings than have a computer decide what I should buy.
McCann Truth Central’s “Truth About Shopping” says that consumers are getting tired of being treated as part of an algorithm. Which is not to say they don’t like personalized service. The difference falls somewhere between personal and personalization.
Smart search engines are destroying the thrill of the hunt. 57% of consumers said they were afraid that they’d discover fewer new things if all they ever saw was exactly what they were looking for. They don’t mind suggestions, 66% said they’re looking to be inspired, but they believe a human will do a better job of suggesting.