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Showing posts from May 31, 2014

Is WhatsApp The Next Big Thing In Publishers’ Sharing Button Options?

What if most people would rather share privately?
That’s the question publishers might be asking themselves after today’s Digiday story reporting of the startling news that the WhatsApp sharing button on USA Today’s FTW sports site gets more action that the Twitter button. From the story:
Since introducing a WhatsApp sharing button to its mobile site a week ago, FTW has already seen WhatsApp shares climb to 18 percent of the site’s overall sharing activity. That’s higher than Twitter (13 percent) but still significantly lower than email (35 percent) and Facebook (34 percent).
“This has opened our eyes,” USAT content director Jamie Mottram told Digiday. “Clearly, there’s an audience and behavior here that we should tap into.”
Few publishers are going down that road so far. But you can be sure that won’t last, considering these eye-opening results and the fact that WhatsApp has 500 million active users who reportedly send 50 billion private messages a day. But tapping WhatsApp’s potential w…

Bad reputation in Europe? Google now has a form for that

From old arrest records to inappropriate college party photos – seems like every day a CEO or celebrity is making apologies for past, bad behavior. Most of the time it’s simply embarrassing for a week and then the world moves on. But we’ve seen cases where past misdeeds have resulted in forced resignations and customer boycotts.
And though it’s usually the big chiefs we hear about, there are plenty of little fish getting caught in the old news net. Is it fair to judge a person by their past behavior? What if they’ve since moved on to bigger and better things? What if those old news stories turned out not to be true?
Europe’s top court recently decided that to forgive is divine but to be forgotten is the law.
The”European Data Protection law” says that certain people can ask search engines to remove results that include their name and is “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.”
If you’re serving time for an arme…

Google’s Right To Be Forgotten Form Gets 12,000 Submissions On First Day

Google’s new Right To Be Forgotten from has been up for just about a day now, and the company says that over 12,000 submissions have been received.
Google confirmed the figures to Marketing Land, which had earlier been reported by Reuters. Google also said that at one point, it had been getting up to 20 requests per minute.
Which countries generated the most requests? Google’s not breaking that down, it said. But if the several thousand requests that Google already received before the form went up are any guide, Germany is likely the leader.
Germans generated 40% of removal requests over the past month, before the form went up. Spain generated the next highest amount, 14%. Here’s the top five countries stats from before the form, according to Google:

40%: Germany
14%: Spain
13%: UK
3%: Italy
2%: France

Most of those previous requests will have to be refiled, as they lacked the ID and other information that Google is asking via its form. For more about that, see our comprehensive story on Searc…