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Yext Gets $50M In Venture Funding, Moving It Closer To An IPO

Geo-marketing software provider Yext announced on its company blog today it has secured $50 million in venture funding.
CEO Howard Lerman told AdWeek, “This is the last round before we go public.”
Led by Insight Venture Partners and including Marker LLC Institutional Venture Partners and Sutter Hill Ventures, the funding will be used as primary capital to invest in research and development.
Yext says its geo-marketing software helps marketers manage business listings across various platforms, including maps, directory sites, social media and apps:
If you’ve ever found the wrong information in a map, we’ve set out to help you. Yext is there, behind the scenes, bringing you better and better results each day.
The company has plans to go-to-market in Germany, Australia, UK and Canada later this year, followed by Europe and Asia in 2015.
Yext says it expects to be profitable next year, and reports its 2013 revenue was up 136 percent from 2012, reaching $34 million.




via Marketing Land

Soon Your LinkedIn Profile Will Look More Like Your Facebook Page

LinkedIn announced today that it’s making a major design change to user profiles, going with a large cover photo, a feature common to Facebook, Google+ and Twitter.
The feature is only available to premium users for now; LinkedIn said it will be available for all users in a few months. The ability to add cover photos seems natural — if not overdue — for LinkedIn, considering that many people use it as an online resume.
The network also announced several more enhancements for premium users (rates start at $75 a month):

A keyword suggestion unit to help improve your profile and optimize its to be found in LinkedIn searches.
The option to make your profile “open,” fully visible to all LinkedIn members.
The ability to see a full 90-day list of the people who have viewed your profile and access to top 100 results for How You Rank versus your connections and company peers.
More prominent display — a deeper display with more of your profile information showing — in LinkedIn search (see grab below)…

Get To Know: Estée Lauder’s VP Of Corporate Digital Marketing Marisa Thalberg

As the Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Inc., Marisa Thalberg supports the development of world class digital and social marketing across the company’s more than 25 brands.
Starting her career as an assistant account executive at Saatchi and Saatchi Advertising, Thalberg’s background spans both the client and agency worlds, including stints as Vice President of Global Advertising at Unilever Cosmetics International, Vice President of Advertising for Revlon, and ad agency account leadership positions for P&G Haircare, Marshalls, J&J, Clairol and Victoria’s Secret stores.
In addition to leading Estée Lauder’s digital and social marketing efforts, Thalberg founded the organization and website Executive Moms in 2012. The site has become a leading social network and content provider for accomplished, multi-faceted women.
“It was of questionable sanity to try to address my own working mom questions by giving myself another career, …

The New Shopper Marketing Paradigm, Part 2: Measuring Impact For Product Brands

Consumer product marketers have long had to operate under the assumption that direct sales attribution, while an ultimate goal, is largely unobtainable and that marketing success must be judged through predictive modeling and sophisticated estimation.
The exception is when brands decide to operate their own stores or e-commerce sites, where they can use and measure direct response tactics to drive traffic and purchases.
However, the vast majority of product brands either do not have their own stores, or they operate a small e-commerce site that serves as the brand backbone but carefully avoids competing with key retail channels.
We work with hundreds of product brands that describe their previous challenges of buying digital advertising without a clear attribution path to measure success. Many brands have historically spent money to drive traffic to their “brand.com” website with content about products, but no “add to cart” button. They have to rely on soft measures — such as dwell time …

Life After a Link Apocalypse

What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business.



via Search Engine Watch - Latest

Best Free Image Compressor for Mac : ImageOptim

When ever we talk about publishing images for web, one of the most important thing is to keep it light weight. Even in our guide to image optimisation for SEO, Anasshad emphasised on compressing your images to make your web-page load faster. When you are publishing 1-2 images in a blog post, you might ignore image compression, but when you are someone who understand the importance of images in a blog post or is a [...]
Best Free Image Compressor for Mac : ImageOptim Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Google’s Public Alerts Now Include Tweets To Help You During A Crisis

Recognizing that social media is often the best early warning system in a natural disaster or potential crisis, Google’s Public Alerts has added Twitter to its data mix.
The alerts — for tornado warnings, flood advisories, wild fires, etc. — are pushed out on Google Now, Search and Google Maps and give users information to help cope with emergencies. From the Google Crisis Response Google+ page:
Many people on the front lines of a disaster are sharing relevant information through social media. We want to help make this content easier to find, and available alongside information from official sources.
It’s no small feat to identify the most useful information— but it’s important to start somewhere. That’s why we’re taking a first step to integrate social media in our #crisisresponse products.
Starting today, you can find relevant data from Twitter on a subset of Google Public Alerts. We launched Public Alerts to provide updates from official sources, such as the National Weather Service, v…

Facebook Says It Has 30 Million Active Small Business Pages

Facebook kicked off its summer small business bootcamp tour today in New York and announced that the global total of active small business Facebook Pages is 30 million.
That’s up 5 million from the last time it reported that stat last November. New this time: the social network said nearly two-thirds of those pages — 19 million — are being managed using mobile devices, “a testament to the growing importance of a mobile marketing presence.”
There was no mention of total advertisers on the Facebook platform so we can assume that that figure remains at 1 million.
The “Facebook Fit” bootcamp campaign, which has stops in Miami, Chicago, Austin and Menlo Park later in the summer, is intended to help small business owners and employees more effectively use the platform as a marketing tool. And, of course, Facebook wants to encourage more businesses to become advertisers.
That push has been a sore spot for some SMBs, who believe Facebook is purposefully lowering organic reach to force them to pay…

52 percent of social users say it’s different platforms for different interests

107 million us adults belong to at least 2 social media networks. Of those people, 73% belong to 3 networks, 56% belong to 4 and 23% have accounts with 7 or more social networks. (I’ll bet most of you can’t even name more than 7 social networks in 30 seconds!)
Why so many accounts? 72% of users say it’s because certain platforms are simply better suited to different interests. Because of that, 60% connect with different types of people and brands on different networks.
You’ll find this data in a new whitepaper from IPG Media Labs and 140 Proof called “A Network for Every Interest: How People Actively Manage Their Social Profiles Across Multiple Platforms.”
Since I spend so much time on the internet for work and play, I can’t consider myself an average user. However, as with many of the folks in this survey, my social media boundaries are pretty clearly defined. There are less than five people that I follow on more than one network. Twitter is my clearing house for general chatter and bus…

Will Facebook And Twitter Have To Implement The “Right To Be Forgotten”?

Could Facebook and Twitter be forced to “forget” things said about others? Perhaps so under the European Union’s new “Right To Be Forgotten” ruling.
Until now, the focus has mainly been on Google, but a Wall Street Journal article suggests regulators are starting to consider how to apply the ruling to other digital companies. The Journal reports that today in Brussels, privacy officials from the EU’s 28 member states are gathering to plan how to coordinate implementation so that there aren’t 28 different processes to deal with.
Google is still priority one. “We want come up with some guidelines for Europe,” Isabelle Falque-Pierrotin, head of France’s privacy watchdog, told the Journal. “We have to think in detail about questions that Google itself acknowledges aren’t easy.”
But there’s nothing Google-specific in the ruling — it requires search engines with a sales presence in Europe to consider link removal requests — and the Journal reported that a privacy official said the group would …