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Showing posts from June 9, 2014

Airline Takes Inflight Experience To The Streets And To Social Media

With a bit of guerrilla/ambient marketing, Air New Zealand has launched the #AirNZLondonReady Truck Tour which will make stops throughout the Southern California area to tout daily flights from LAX to London as well as showcase the airline’s inflight products to travelers and the travel trade.
The roving truck will feature Air New Zealand’s Economy Skycouch, a row of three Economy seats that together create a couch-like space upon which to relax. It will also feature the airline’s Premium Economy Spaceseat, which is designed to give passengers an increased sense of space and privacy.
The stunt, in addition to showing off the plane’s interior, encourages people to join the conversation using the hashtag #AirNZLondonReady. Throughout the tour, people who spot the truck and share Tweets, messages and photos with @AIRNZUSA (Twitter), @AirNZ (Instagram) or @AirNewZealand (Facebook) and the hashtag #AirNZLondonReady will have a chance to win prizes.
One grand prize winner will receive round tr…

Scammers, Child P0rn Perps Flood Google with 'Forget' Demands | Facebook Ends Silence on Bait-Switch Marketer Complaints

Privacy: We now have data on Google's attempt to deal with Europe's sudden requirement for search engines to scrub references to embarrassing pasts. More than 40,000 requests poured in over the last couple of weeks, with a third of them attempting to hide information on scams and 12 percent dealing with past child pornography charges. Precisely [...]

via MarketingVox News & Trends