Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a sampling of 500 million emails sent across 11 industry segments, auditing email opens and engagement rates on phones, tablets and desktops.
Going back to 2010, Knotice has tracked mobile email activity for the past four years now. As the data proves, mobile email open rates continue to climb steadily, representing nearly half of all email opens last year.
Mobile Email Opens 2010 – 2013:
Knotice reported an increase of 9.59 percent from the first half of 2013 compared to the second half. Compared to 2012, last year’s mobile open rates were up 6.35 percent, and climbed more than 20 percent since 2011.
2011 – 2013 Mobile & Desktop Email Opens Rates: