Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Privacy: Microsoft is changing its services agreement to reflect a promise not to employ user content, such as emails, as a means to help target ads. This is not function that Microsoft appears to have spent any time developing, unlike rival Google. Facebook is allowing users to ditch specific ad targeting tags, so they presumably won't see [...]
Twitter’s experimentation with Bing’s translation engine is accelerating. As reported first by CNET today, users of Twitter’s iOS app now can view Bing translations of tweets, a feature that was quietly added to the Android app last month. That the move comes as the FIFA World Cup begins is likely not coincidental. The month-long soccer tournament is expected to be the most discussed social media sporting event ever and the conversation will be multilingual. Twitter stands to gain by helping to bridge language barriers and although online translations can be inexact, having the ability to quickly understand the gist of a message is a valuable feature. Up to now accessing the translation required users to click into the tweet and then click the View Translation link — and that’s still true on mobile devices — but Twitter has simplified the process on the Timelines of desktop users. Now if you are on Twitter.com, you can view the translation in-stream by clicking the link next to the glob…
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Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs.
On The Daily Show with Jon Stewart, Jason Jones does a segment about the intolerance Google Glass Explorers need to deal with. Well, Jason Jones mocks Google Glass users and the intolerance they have to deal with. Note, these are real Google Glass Explorers that have documented cases of being abused because of wearing Google Glass. The segment is named Glass Half Empty and here is the video:
These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.
When you receive a voicemail message on a phone number connected to your Google Voice account, the text transcription of the voice mail is emailed to your Gmail account along with a link to play the audio message on your phone or desktop. Now you can automatically save that voice mail to your Google Drive as an MP3 file.
I have written a little web app that scans your Gmail mailbox for any voicemails from Google Voice and it will save the audio in a specific folder on your Google Drive. The app attaches the voicemail transcript to the MP3 file as well thus making it possible for you to search your voice mails from within Google Drive. To get started, click here and authorize why the app to access your Gmail and Google Drive accounts. On the next screen, click the Google Voice button and wait for the app to initialize. That’s it. The app will run in the background and monitor your Gmail account for any messages from Google Voicemail. It creates a new folder called Google Voice in your Goo…
McDonald’s went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for. The fast food giant, promoting its augmented reality GOL! App that fires up when paired with special McDonald’s fries boxes, paid to place #FryFutbol hashtag atop Twitter’s trending widget globally. And that was Twitter’s first truly global promoted trend, Ross Hoffman, Twitter’s director of U.S. brand strategy, told TechCrunch. McDonald’s also displayed the hashtag on field-side billboards at the São Paulo stadium where Brazil defeated Croatia, 3-1, in the World Cup opener. So how is it doing? Well, the hashtag certainly was noticed and used. Topsy’s figures show it with more than 17,000 mentions today, and there was a hefty spike during the game. But the overall reaction on Twitter — and least English-speaking Twitter — has not been great. Of course, any time a company decides to engage in interactive advertising it’s taking a risk. And Twitter is ful…
If you manage a site with multiple subdomains, tracking Facebook referral traffic will soon be simpler. Facebook is changing how it records data on its Domain Insights dashboard to count clicks on subdomains as part of the total for parent domains. From the Facebook Developers blog post: For example, suppose a person clicks on a link for http://ift.tt/1pp1FO5 which does a HTTP redirect to http://ift.tt/1pp1H8S. Previously, we would have recorded the click in the Domain Insights for someredirector.com and for some.example.domain.com – and if you viewed the Domain Insights for example.domain.com or domain.com you would not see the click. If you had a large set of subdomains you would need to monitor Domain Insights for all of them. With these changes we will now record the event in Domain Insights for someredirector.com, some.example.domain.com, example.domain.com, and domain.com – you will now be able to see the sum of all subdomain activity in the Domain Insights for domain.com.
Trying to manage social media within an enterprise organization? If so, you’re probably using some sort of software tool to help automate the process. As large organizations continue to embrace social media, it’s virtually impossible to be effective without using some sort of software platform to manage and analyze your efforts. The choices of software platforms are many and varied: do you go with a large platform that’s part of an integrated marketing suite, or do you go with something smaller that might be more in line with your department’s needs? Are you using a legacy software that you have outgrown? Or is management reviewing its options? Marketing Land’s sister site, Digital Marketing Depot, has recently released the 3rd edition of the popular report, Enterprise Social Media Management Software 2014: A Marketer’s Guide. The report – like the other Market Intelligence Reports from Digital Marketing Depot – is designed to help marketers break down the decision-making process when it…
Fraud: Ad Age did some real reporting on a particular case of recently discovered ad fraud, showing how easy it was to perpetrate, even with extremely sophisticated large publishers who were a bit on the lookout for trouble. . Targeting: One robot buying firm is opening up the capacity to allow purchasing of media based on engagements or [...]
Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed.
In the beginning there were Ripples, Google’s surprisingly rudimentary display of the spread of Google+ posts. And that’s about it. Google+ didn’t provide page managers with much useful information about how their page was performing, and that was one the major impediments to using the platform as an effective marketing tool. That changed yesterday with the release of Google+ Insights for pages, a development that was overshadowed by the major Google My Business news. Now managers of brand and business pages will be able to assess and adjust their efforts on the Google+ platform, both on the desktop and the new My Business Android app (pictured above and eventually coming to iOS). I haven’t had the opportunity to dig into the tool yet, but judging from the description in Google’s PDF guide and the help page there are good analytics to chew on. The tool is broken down into three tabs, Visibility, Engagement and Audience. Audience is a basic demographic portrait — including gender, age and …