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Showing posts from June 18, 2014

Twitter Brings Tweets To Life Through The New Support Of Animated GIFs

Twitter may start looking a lot more like Tumblr soon thanks to the new support of animated GIF files. Across the web, Android & iOS platforms users will be able to view their favorite GIF images in full motion.
This is a tad surprising since Twitter also owns Vine, the 6 second video social network. While a 6 second video is different than an animated GIF, the length is similar and may replace Vines in some cases.
Starting today, you can share and view animated GIFs on, Android and iPhone.
— Twitter Support (@Support) June 18, 2014

Of course this will open up a whole new world for marketers. Whether you have a new product, a how-to, or demonstration, you can quickly get your point across with an animated image. Brands will be able to use marketing GIFs on other supporting networks like Google+, Pinterest and, of course, Tumblr.

via Marketing Land

Yandex Keyword Data Now '(Not Provided)'

Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see "(not set)" or "(not provided)" in their analytics.

via Search Engine Watch - Latest

Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of Why Details Matter

Set sail with 3D graphics like never before! #RethinkIE
— Justin Germino (@dragonblogger) June 14, 2014

Another case of poor marketing campaign execution is making waves this morning, with news that an agency has been soliciting paid posts on behalf of Microsoft’s Internet Explorer. TechCrunch founder, Michael Arrington, posted a solicitation from advocate marketing agency, Socialchorus, to:
“collaborate on a sponsored post opportunity for Internet Explorer…If you accept our invitation to work on this program, we would like for you to write a blog post by July 10th, in addition to sharing links to the new Internet Explorer across your social channels.Compensation for this post is available…”
The problem for Microsoft could be in the lack of details here. Nowhere in the program instructions does the agency include requirements for bloggers to use “nofollow” attributes in links to Internet Explorer content to signal to the search engines…

Save your Gmail Messages in Google Drive

The previous version of Gmail had a useful feature to help you quickly save an email message in Gmail as a Google Document in your Google Drive. You could open an email thread inside Gmail, choose the Create a Document menu option (see screenshot) and the message would be exported to Google Docs.
The “Save as Google Document” feature is no longer available in Gmail but if you are using Gmail inside Chrome, or have one of the official Gmail mobile apps, you can use Google Cloud Print to save your email messages inside Google Drive, one by one.
It works likes this. Open an email message in Gmail, choose the Print option and select “Send To Google Drive” as the destination printer available under Google Cloud Print. It will save the message as a PDF file in your Drive. If your email contains any attachments, they aren’t saved to Drive.

Send your Emails from Gmail to Google Drive
There’s an even better option as well that will work everywhere.
All you to do is apply the label “PDF” to any emai…

New at MarTech: Fortune 500 Chief Data Officers and CxO Talk Live – Join Us August 19-20 in Boston

Marketing technology is evolving rapidly, and marketing management is striving to keep up.
MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who will help you maximize marketing technologies and its potential at your organization. See the agenda and who’s speaking.
Update! These sessions just added:

Data: The Future of Marketing – Is Your Organization Ready? will explore how organizations are governing the management of data. Chief Data Officers Wes Hunt of Nationwide Insurance and Lisa Ritchie of Scotiabank will discuss how to build a comprehensive analytics strategy, develop a data culture and acquire the talent necessary to fulfill the promise that data can deliver.
Improving customer experiences through technical innovation requires changes in strategy, management and culture. In CxO Talk Live: CMO Perspectives on Digital Transformation, you’ll hear two leading CMOs talk candidl…

AddThis Launches Marketplace For Content Engagement Widgets, Adds New Recommendation Tools

In February AddThis added $12-a-month, subscription-based Pro tools to its suite of content engagement and sharing widgets. Today it’s launching an online marketplace to feature updated tools.
The marketplace will include a gallery of the company’s free and Pro tools, including sharing, following and content recommendation widgets. AddThis reports that its Pro recommendation widgets, which personalize suggesting content based on readers’ online behavior, can drive click-through rates that are more than 50% higher than those generated by its basic trending content recommendation tools.
Customers can update to the new versions of AddThis tools from the gallery without changing underlying code on their sites.
AddThis also has updated its analytics dashboard, which “now allows all registered users to easily see which of their website pages drives the most engagement as well as how website visitors interact with content through actions, such as sharing, following, liking, bookmarking, cutting…

RIP Bing Ads Express

Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers.

via Search Engine Watch - Latest

Sync Any Folder on your Mac with Dropbox

Cloud storage services like Dropbox and Google Drive allow you to have only one folder on the computer the content of which will always remain in sync with your online account. Any files that you place in this particular folder can be accessed from the web or any of your other computers and mobile devices.

If you would you like to store files from other local folders in your Dropbox, you can either move these folders inside the main Dropbox folder or you can get hold of a free utility called MacDropAny. This app will allow you to sync folders outside your main Dropbox folder with Dropbox but without you having to move these folders anywhere.
To get started, download MacDropAny and copy it to your Mac Applications folder. Now launch the app and it will ask you select a folder on your Mac that you would like to sync with Dropbox (or Google Drive). Next select the folder inside your main Dropbox folder where you would like this external folder to go. You may even choose the root Dropbox fo…

Facebook introduces Slingshot, the anti-instant gratification app

Most messaging and photo sharing apps are all about communicating faster. Send a message to all of your friends at once! Check the photo out now before it dispears! Forget 3 minutes – a 15 second video is where its at.
Then along comes Slingshot, the second app from the Facebook Creative Labs. Send your friend a photo message and he can. . . can’t. . . see it. . . all he gets is a pixelated blur. In order to reveal the true image, the receiver must send a message back to the sender.
I think they should have called it Volleyball because this back and forth can go on and on until someone drops the ball and gives up. (If you choose to swipe the shot away, it’s gone forever.)
You can send photos out to multiple friends at once and you can add text and draw on the images to make them more interesting. Let’s face it, if they’re normal, who is going to bother to take another photo and send one back just to see it?
Once photos are revealed, they stick around until you view them. . . after that. .…

YouTube to block indie labels that won’t sign: Bob’s Tank Army on standby

This is one of those stories that sounds so wrong that I thought it was a rumor blown out of portion . . . hard to say since most reports on the subject all lead back to one article from the Financial Times.
Basically, it goes like this. YouTube is about to launch a beta test of their new streaming music service which would compete with Spotify and Amazon’s new music service. In order to offer streaming music, record labels had to sign a licensing agreement but several indie labels say the agreement isn’t fair and have refused to sign.
YouTube could just leave those labels out of the streaming service but according Robert Kyncl, YouTube’s head of content and business operations (according to the Financial Times), YouTube is going to block all videos from labels who haven’t signed. Or have I misinterpreted the facts. Guess we’ll find out soon enough when Adele, Arctic Monkeys and The Horrors disappear from YouTube.
The tough thing here is that YouTube is a business and, as such, can refus…

Yelp Gives Customers The Ability To Send Text Messages To Businesses

Yelp, the review site created to enable people to talk about local businesses, is giving customers the ability to communicate with restaurants and shopkeepers more directly.
Now customers will be able to send text messages to businesses within Yelp. The new feature, available for all businesses who have claimed their free business owner’s account, places a messaging link in a business’ contact information.

“While some customers prefer to pick up the phone, others would much rather communicate via a keyboard,” Yelp wrote in a blog post, “so this feature adds one more way to reach out to businesses, while giving business owners another opportunity to close the loop and receive even more leads.”
To make responding to customer inquiries easy, business owners are able to respond directly from their email accounts.
And customers will be given very useful information about how quickly businesses respond to Yelp messages. When they call up the message box, they will see a note with an average res…

More Attempts to Capture TV into Programmatic Stack | Mediaspend to Grow, but Slower than Thought | Retailers: Help; Online Is Better, But We're Spending on Traditional | R.I.P. Bing Express

Video: Firms are trying to break into the traditional TV ad tech market by offering online-like programmatic market functionality. Some second-tier inventory providers are experimenting. Media: The mid-year 2014 mediaspend estimates are being corrected, as they often are, showing a very slight reduction in predicted growth, from 6.5 percent to 6.4 percent year-on-year increase. The downward revisions come [...]

via MarketingVox News & Trends