Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Bing Ads has announced that their Bid Landscape tool can now be used for both keyword and ad group for U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords' Bid Simulator Tool.
Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone.
Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing.
We’ve all seen the “Around The Web” and “You May Also Like” content recommendation lists at the bottom of articles on publisher sites such as CNN, Slate and NBCNews.com. Now a UK-based advertising watchdog has ruled that these lists do not properly disclose that the article suggestions are actually paid ads. The Advertising Standards Authority (ASA), which has no power to actually ban or fine organizations, issued a ruling that found its labeling of the native ad-style content recommendations was not adequate after looking at an example from UK-based publisher The Independent. The ASA said the heading didn’t make it clear to consumers that the recommendations were sponsored and that the link to a “Why these ads” from the Outbrain logo at the bottom wasn’t obviously clickable. In response to the ruling, Outbrain is changings its headlines to say “Promoted”, “Sponsored or “Promoted Stories”, as shown on an article on The Independent today.
In a blog post, Outbrain co-founder and CEO, Yaron …
As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here's a simple walk-through on how to answer those tough budgeting questions from clients.
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes.
You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you reach the full potential of results from your online marketing. Here's where and how to get responsive.
In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it has acquired digital video advertising tech firm mDialog. Making the announcement on the mDialog site, the start-up said the team will be joining forces with DoubleClick and will eventually integrate its services to manage, deliver, and measure video advertising into the platform for publishers. mLabs will continue to work with its existing customers — major media companies like NBC and Fox — to monetize video ad inventory across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox. The company’s Smart Stream Platform in-stream, targeted advertising within live and on-demand digital programming. Google’s other recent play in the digital video space includes the launch of Google Partner Select, a marketplace for premium video advertising.
"Native" Ads: The utility of native advertising comes from two current trends: firstly that the ad appears at first - largely due to ambiguous formats - to be editorial content, which increases attention paid to the placement. The second trend is that these sorts of small-dose factoids, mini-articles, viral videos, etc. are the current formats that [...]
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share.