A few months ago Facebook promised a revamped, larger ad size for those Right-Hand Column ads. Today they’ve announced a launch date of “early next week” along with a warning of scarcity.
Seeing that the ads take up more real estate on the screen, there will obviously be less space for ads. This means that advertisers will likely see an increase of their overall cost-per-clicks as the competition will be tighter. Facebook also touted the benefit of the new ad size on the overall click through rates — an issue that has plagued the right hand ads for awhile now – as they cited the larger space leading to more visibility.
So what does this mean for advertisers? Well, a lot. Facebook is continuing to push towards engaging ads that heighten the overall user experience so having a laser-targeted, eye catching ad is paramount. Secondly, those advertisers that ditched the right-hand ad due to the lack of success may want to reconsider. Additionally, all users currently leveraging the right-hand…
Seeing that the ads take up more real estate on the screen, there will obviously be less space for ads. This means that advertisers will likely see an increase of their overall cost-per-clicks as the competition will be tighter. Facebook also touted the benefit of the new ad size on the overall click through rates — an issue that has plagued the right hand ads for awhile now – as they cited the larger space leading to more visibility.
So what does this mean for advertisers? Well, a lot. Facebook is continuing to push towards engaging ads that heighten the overall user experience so having a laser-targeted, eye catching ad is paramount. Secondly, those advertisers that ditched the right-hand ad due to the lack of success may want to reconsider. Additionally, all users currently leveraging the right-hand…