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Showing posts from June 23, 2014

One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews

Each year, the retail shopping season seems to catch us off guard, beginning sooner than we expect. Retailers begin to see a lift in sales during the back-to-school season, which continues through post-holiday sales at the end of the year.
June is the perfect time for digital marketers to examine last year’s trends and prepare to execute on new ideas that will help drive this year’s sales.
Based on the customer behaviors that we saw last year, we expect mobile — browsing, showrooming and purchasing — to continue to grow in 2014, supported by research-savvy shoppers who browse user reviews before purchasing.
Let’s take a deeper look at this trend and explore a few simple ways to leverage those learnings in time for the 2014 retail holiday season.
Mobile Shopping Behaviors In The 2013 Marketplace
Before the 2013 holiday season started, many consumers reported that they planned to research products and prices on their mobile devices before making a purchase. According to the National Retail F…

Links Should Only Be a Surprise? Nonsense!

Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult.

via Search Engine Watch - Latest

Invest in You! Attend an Internet Marketing Workshop @ SMX East

Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East.
These workshops provide:

comprehensive instruction on a search marketing topic critical to business success;
an intimate learning experience with a small group of your peers;
access to expert presenters, each a rock star in his/her field.

This year’s topics:
Social Media Distribution for SEO: The New Link Building: With search engines using social signals in organic results, and social media networks charging for comprehensive distribution, it is more challenging than ever to ensure you are reaching your target audience. We’ll share the secret sauce of paid and organic tactics that attract site visitors and makes your SERP rankings skyrocket.
Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase your Quality Score, learn how to …

[Poster] Which Creative Commons License is Right for me?

Creative Commons makes it easy for content creators to define a set of rules under which they would like the public to use their creative work. For instance, if you upload a photograph on the Internet, you can apply a Creative Commons license that would allow others to embed that photograph in a website or use in a presentation but not sell it commercially.
The important thing to note about CC licenses is that they are irrevocable. Thus, if you release your images under a particular CC license, others will always have the right to use them under that license even if you later decide to stop distributing the images under Creative Commons.
If you have been trying to understand the terms of the various Creative Commons licenses, this comic poster from CC Poland is a good resource to start with. There are 6 types of licenses with separate conditions attached to each of them and you got to understand them well before picking a license for your work.

This story, [Poster] Which Creative Commons…