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Showing posts from June 24, 2014
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Wait A Minute. Facebook Is Still A Big Hit Among Teens

It’s an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their less-cool elders.
The notion picked up steam last October, when Facebook signaled that there was a slight reduction in youth use of the network, and since then it has become almost a truism among social media professionals and other smart observers. Parents of adolescents have added their experiences into the mix and soon even President Obama was saying that kids “don’t use Facebook anymore.”
But the data don’t support that conclusion. Yes, there has been some reduction in teen use of Facebook, but it’s still the most popular social site for that demographic. That fact is made clear by two new studies.

Forrester Research: 75% U.S. Youth Use Facebook
Today Forrester Research released a report that showed more than 75% U.S. online youth use Facebook at least once a month.
That total, drawn from a survey of 4,517 Internet users ages 12 to 17, is twice as many as…

WPP Doubling Twitter Ad Spend This Year To $100 Million

WPP, the world’s largest advertising holding company, is doubling its commitment to Twitter this year. WPP CEO, Sir Martin Sorrell, mentioned that his company will spend about $100 million in 2014, up from $50 million in 2013, during a conversation with Twitter CEO, Dick Costolo, and President and CEO of Viacom, Philippe Dauman at Cannes Lions last Friday.
WPP and Twitter signed a deal last June that focused on using Twitter data and analytics to inform client strategy on the platform. During the Cannes chat, Sorrell mentioned that he doesn’t believe in making defined ad spend commitments, and instead wished to focus on using data to drive ad spend. GroupM and Kantar are among the WPP units involved in the Twitter partnership.
Costolo touched on Kantar’s roll in using data provided by Twitter to deliver a Twitter TV rating to the market. Similar to the rating Nielsen creates for Twitter, Kantar shows the number of people watching a show along with the number of people talking about and …

Google Domains : Buy Domain Name From Google

Domain name business is one of the most lucrative business in today’s date, and now Google is in the news for launching their own domain registration service. Google used to offer domain buying service via 3rd party services like ENOM and Godaddy in the past to support Google apps for business and custom domain name service on BlogSpot. On 24th June 2014, Google announced the invite only launch of its domain registration service with the [...]
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Marketing Day: Google Domains Launches, Facebook News Feed Videos, Social Media’s Purchasing Influence

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Now You Can Edit Posts From Facebook’s Pages Manager App Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within the app. That’s a handy feature for those typos discovered while you are on the go. The update, available now for iOS and Android devices, also has a new look, and according to Facebook’s blog […]
Google Domains: A New $12 Domain Registration Service Google Is Testing Google is dipping its toes into the domain registrar business. The company today announced a beta service called Google Domains that looks very much like the beginnings of a full-fledged domain registrar business. The service is invite-only at the moment, and interested parties can request an invite via the link above. Just pretend to search […]
Google Glass Heads Overseas As Explorer Program…

Google Domains: A New $12 Domain Registration Service Google Is Testing

Google is dipping its toes into the domain registrar business.
The company today announced a beta service called Google Domains that looks very much like the beginnings of a full-fledged domain registrar business.
The service is invite-only at the moment, and interested parties can request an invite via the link above. Just pretend to search for a domain name and you’ll get prompted to ask for an invite.
The Google Domains landing page has links like “Manage my domains” and “Transfer a domain name.” A separate Features page shows what Google is planning for this service:

$12 domain registrations
no extra cost for private registrations
email aliases
customizable sub-domains
domain management tools (i.e., CNAME records, etc.)

What’s not clear is how many generic top-level domains the service currently supports. The domain name space is expanding dramatically, and on that Features page, Google says it “will be working to provide you with as many options as possible so you can find the most releva…

Google Glass Heads Overseas As Explorer Program Launches In The UK

On the eve of its Google I/O conference, Google has announced that its Glass Explorer program is expanding to the United Kingdom.
The Explorer Program is Google’s current beta testing system where interested parties that purchase Glass are given direct support from Google and asked to provide feedback as the device develops. Although the program is wide open in the US to anyone that wants to join, the device still hasn’t officially launched to consumers. That may happen later this year, though Sergey Brin recently expressed uncertainty on that timing.
Joining the Explorer Program comes with a price: In the UK, Glass costs £1,000, which converts today to about $1,700 US dollars. That’s $200 more than the $1,500 entry to join the US Explorer Program. (The various accessories that Google offers, like earbuds and shades, are also slightly more expensive for UK Explorers.)
To help get UK Explorers started, Google is offering a demo event this weekend in London.
Today’s news may represent a cha…

Facebook Adjusts News Feed Algorithm To Serve People More Relevant Video

Facebook announced today a News Feed algorithm change that is intended to show more relevant video to users.
Now instead of considering likes, comments and shares to rank a video’s popularity, Facebook will also take into account whether and how long a video is viewed.
“People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed,” Facebook wrote in a blog post. “Conversely, people who tend to skip over videos without watching them should expect to see fewer videos.”
The change applies to videos uploaded directly to the Facebook platform. Videos linked from other sites, such as YouTube and Vimeo, already were ranked using similar metrics.
In testing, Facebook said, the change resulted in users watching more video, which coincides with an overall increase of video viewing on the network with twice as many people watching video on Facebook than did six months ago.
Now the popular videos will be served more often and more prominently to more peo…

Survey: 62% Of Consumers Say Social Media Doesn’t At All Influence Their Purchasing Decisions

It shouldn’t come as a surprise to savvy social media marketers, but consumers really aren’t interested in what you are selling.
That is main social media finding in a report released by Gallup today, showing that people say they use social media to be … social … with friends and family and don’t believe that messages from brands and businesses are affecting their buying habits.
Sixty-two percent of the 18,000 survey respondents claimed that social media had no influence at all on their purchasing decisions. A meager 5% said social media exerted “a great deal of influence.” The results weren’t much different when considering Millennials, the born-after-1980 demographic most engaged with social media. In the survey, 48% of Millennials said social sites weren’t a factor in their consumer decision making.
Even when considering brands that consumers “like” or follow on social networks, the reported correlation still remains relatively weak, with 34% saying that social media had no influence …