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Showing posts from June 25, 2014

Android: Now More Than 1 Billion Active Users Per Month

Google opened its annual developers conference today with some staggering statistics about the growth of its Android mobile operating system.
Sundar Pichai told the packed keynote audience that there are now more than one billion active Android users per month, up from about 530 million at last year’s I/O conference. He said Google is going to report monthly active users going forward, rather than the general activation count that it used to share.
Pichai also shared these stats about Android user activity:

Android users send 20 billion texts per day.
They take 93 million selfies per day.
Android users take 1.5 trillion steps per day.
They check their phones 100 billion times per day.

He also revealed that Android tablets now represent about 62 percent of the overall share of tablets shipped.
We’ll have more I/O coverage throughout the two-day event today and tomorrow, and our live blog coverage continues right now during the keynote.

via Marketing Land

How Universal Analytics Is Different And What You Should Be Doing Now

If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has been promoting its new analytics solution called “Google Universal Analytics” (UA).
UA was in beta for well over year. On April 2, 2014, it was moved from beta to production. While Google is treating this as the “re-imagining of Google Analytics,” there are many new features and technologies behind it.
How do the new features and technology behind UA impact what you’re doing today?
For everyone, there is no visible impact beyond the constantly changing Google Analytics User Interface as new features and updated terminology are introduced.
For the past several months, analytics administrators have been prompted to upgrade their accounts to UA, or they may have read about the new features and are planning on upgrading from GA to UA in the near future.
Before you make the transition there are several things you need to know.
There Is No Going Back
Since the rel…

VIDEO + SLIDESHOW: The Coming Paradigm Shift In Mobile Marketing

Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing.
Smart companies are planning for the future by thinking about cross-device compatibility, but also thinking about big data, and how it will change the way we think about marketing.
From the Marketing Land Digital Marketing Summit at SMX West 2014.
The Coming Paradigm Shift In Mobile Marketing
Speaker: Cindy Krum, CEO of Mobile Moxie

Follow along with the presentation slides below:

Related Resources

Read articles on mobile marketing by Cindy Krum
How To Guides: Mobile Marketing

via Marketing Land

YouTube Trashes The Inbox In Exchange For Google+ Messaging Feature

Big changes are coming this week to the way that YouTube creators connect with their fans. Gone will be the YouTube Inbox, replaced by a new system that utilized Google+ messaging called, well, Messaging. In order to utilize this system the YouTube creator must be connected to a Google+ account.

The new messages system will feature:

Threaded Conversations – A tool that will help keep the context of any exchange
Easier Contacting – To contact the video owner any user can hop over the the about tab and click “send message”.
Spam Detection – The new messages section will have a spam section to keep the trolls at bay.

Worried that you won’t have access to your old inbox? There’s still time to save as the inbox will now be read-only as of today, but all users will have the ability to read and download all old messages.
Included in this round of upgrades are changes to the commenting system as well. YouTube creators will have the ability to fine-tune comments by their subscribers, look for popula…

Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy

It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident — his third since 2010! — but the incident proved irresistible for brands trolling for real-time marketing opportunities.
Suarez, the controversial striker, was caught on film apparently biting the back of Italian defender Giorgio Chiellini late in Uruguay’s 1-0 World Cup Group D victory. The loss knocked Italy out of the World Cup. The alleged bite, likely to be cause for suspension, drove Twitter wild; in the first hour the bite was mentioned 339,269 times on Twitter, according to social-media analytics company Sysomos, Mashable reported.
Brands immediately jumped on the easy newsjacking opportunity. Most notably, the Twitter account of McDonald’s Uruguay, recommended Suarez bite into a Big Mac if he was still hungry:

Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac ;)
— McDonald's Uruguay (@McDonalds_Uy) June 24, 201…

VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing

Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search marketing and social recommendations can be summed up in two words — collaboration and trust.
From the Marketing Land Digital Marketing Summit at SMX West 2014.
Local & The Place of Humans
Speaker: Justin Sanger, Founder & CEO, SupportLocal

Follow along with the presentation slides below:

via Marketing Land

Check-in to your hotel room with just a nod: how mobile is changing the travel biz

June is almost over! Have you planned your vacation yet? Did you scout for the best prices online? Check out the hotel with a virtual walk-through site? Download the city’s tourism app for more deals and places to visit? If you’re going to a Disney resort, there are apps that will tell you how long the wait is for any ride so you can make the most of your time!
Digital already changed the way we travel and now mobile is going to change it again.
Look at this exhibit from the BCB Perspectives report “Travel Goes Mobile.”

It’s that last part that spooks me. Maybe it’s because I grew up watching Twilight Zone where technology almost always turned on its human operator. I’m not technophobe, on the contrary, I love new tech, but I still get a little lightheaded thinking about where we go from here.
But let’s not get ahead of ourselves. We still have a long way to go to perfect mobile before we start worrying about virtual reality and checking in to hotels with just a nod of your head.

Factoid: …

Gord Hotchkiss, Brian Hess, and Jenny Elliott on Thursday Webcast: “Digital Analytics: Opening the Gates to Consumer Engagement”

On Thursday, June 26, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast, “Digital Analytics: Opening the Gates to Consumer Engagement.” They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement. Topics will include how to know when your site is working; what analytics are important; and how to fix it when shoppers leave before they purchase. Thanks to CrossView for sponsoring this webcast. Registration is free.

via Marketing Land

Forrester: Even with Lower Adoption, Facebook Still Dominates Teens | Quality Score 'Clarified' with Opaque White Paper | Google Allows Targeting by Fecundity

Social: Forrester's Nate Elliott points out that Facebook still dominates the teen demographic despite reportage stressing its recent decline in that group's adoption rates. The issue isn't really whether Facebook is on top or not at the moment, but rather if the slight dip in adoption portends a big cyclical shift as we saw happen suddenly [...]

via MarketingVox News & Trends