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Showing posts from June 26, 2014
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Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram

In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines.” It’s asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery.
Through July 28, Muscle Maker Grill fans, which the brand refers to as “Warriors,” are asked to be seen, and photographed, making the three-finger “Warrior W” at some less-healthy chain eatery. Those who do and post the image to Facebook or Instagram with the hashtag #mmgwarrior will have a chance at gift cards up to $500 along with swag.

The “Behind Enemy Lines” campaign aims to build and reward customer loyalty, as well as to dramatize Muscle Maker Grill’s claim that other, competing quick serve restaurant meals are “empty” and leave you “sluggish.” The marketing strategy is based on anecdotal research and weekly meal plan sales, both of which indicate a high repeat rate am…

VIDEO + SLIDESHOW: The Future Of A Brand

Today’s marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Tomorrow’s consumers do not want to buy “products.” They want to buy experiences from brilliant brands.
What does that mean for our everyday roles as marketing practitioners? It’s time to rethink your brand marketing strategys to make sure you’re building a brand that consumers can and will love.
Presented at the Search Engine Land Summit at SMX Advanced 2014.
Speaker: Joanna Lord, CMO at BigDoor
Follow along with the presentation slides below:
Related Resources

Read articles by Joanna Lord
Read more about Brand Marketing Strategy





via Marketing Land

Google starts removing results for Europeans who wish to be forgotten…kinda

The WSJ is reporting that Google has begun the laborious process of removing those results that individuals have requested under Europe’s new “right to be forgotten” law.

Google engineers overnight updated the company’s technical infrastructure to start implementing the removals, and Thursday began sending the first emails to individuals informing them that links they had requested were being taken down. Only a small number of the initial wave of requests has been processed.
“This week we’re starting to take action on the removals requests that we’ve received,” a Google spokesman said. “This is a new process for us. Each request has to be assessed individually, and we’re working as quickly as possible to get through the queue.”

What’s interesting, and unknown to me up until today, is just exactly how the removal process will work. While an individual can ask for a result to be removed, it will only apply to a search for their name. Obviously the actual page remains on the web, but it als…

How to Sell Digital Products Online with Google Drive and PayPal

The web has made it incredibly easy for anyone to sell digital products directly from their website, Twitter, Facebook or even through email newsletters. The world is your marketplace and you can sell PDF books, MP3 music, photos, software programs, video courses, website themes, and everything else that can be downloaded.
While there are quite a few web services that let you sell digital content online for a commission (around 5% per transaction), I want to share a do-it-yourself solution that I have been using on my services website. You can see another example here on labnol.org.
The workflow uses Google Drive for storing files, PayPal for payments and Gmail for delivering content to the buyer. There’re no limitation on the size of files or the number of products that you can sell. There’re no bandwidth restrictions. There’s no middleman fees except for the usual PayPal charges. And people can purchase your stuff through PayPal or using their debit or credit cards.
Sell Digital Downlo…

How Much it Cost to Start a Self Hosted WordPress Blog?

Everyone knows that hosting your own blog is a costly affair and this question comes to everyone who just started with Blogging or plan to start with their own self hosted blog. How much it’s going to cost to create a self hosted WordPress blog. In this post, I will point out some of the cost which is involved in the process of set up a WordPress blog. Cost to starting a self hosted WordPress [...]
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from ShoutMeLoud - Shouters Who Inspire

The 10 Best Shopping Engines

A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.



via Search Engine Watch - Latest

Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead

It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles.
Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both Twitter and Facebook.
And what happened? The tweet — “Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS” — got 39,000 retweets and 17,000 favorites. The Facebook post — “Next time you’re hungry just grab a Snickers. #WorldCup” — fell flat, with fewer than 5,000 likes, shares and comments.
The gulf was so significant that Rhys Hillman, a senior digital strategist at BBDO, the advertising agency that represents Snickers, tweeted about it today:

Engagement on 11 Million Fans Vs 50,000 Followers, same post, same time. – Facebook Organic Reach is 100% Dead. http://ift.tt/1lUzEwv
— RHYS HILLMAN (@rhyshillman) June 2…

Yahoo Offering Guaranteed Viewed Impressions | Search Engines Stingier on Organic Traffic | BrightEdge: Poor Mobile Experiences Nuking Site Traffic

Publishing: Yahoo will offer guaranteed viewed impressions. Search: Search engines, which provide about a third of traffic going to websites, are steadily reducing the amount of traffic they throw to websites through organic search results, according to Sharaholic. This may be in part due to increased paid activity, a vastly increased redirection of traffic to the search engines' [...]



via MarketingVox News & Trends

Google I/O 2014: Your watch and your car are talking about you

Today, it’s Google’s turn to impress the world with news from their developer conference I/O 2014. From games that can be played across multiple devices to an Android Wear watch that automatically unlocks and locks your phone – it’s easy to see why the future of everything is now mobile.
The overarching theme of the conference is connect-ability. Your smartphone talks to your TV. Your TV talks to your tablet. Your watch syncs with the car. It’s crazy. I love technology but I don’t need or want my email to follow me where ever I go! Still, you have to appreciate the thought that went into these upgrades. For example, if you’re wearing a smartwatch like this one from Samsung, you can see your notifications without fishing your phone out of your pocket. You can also see and decline in coming calls. I love that.
You can set your phone to unlock when the watch is within a few feet and lock when the watch is away. In other words, as long as it’s you holding your phone or tablet, it’s all good…

Yahoo Enters Viewable Impression Market With Prime View

Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads are visible on users’ screens. The product, Yahoo Prime View is available on desktop display ad inventory on Yahoo sites and only in the U.S. at this time.
According to a Yahoo spokesperson, Prime View relies on proprietary technology, and the viewable impressions methodology is accredited by the Media Rating Council (MRC).
The digital advertising industry’s moves toward using viewability as the basis for ad costs stems from concerns that advertisers have been wasting money on ads that are never seen by users. In March, the MRC lifted it’s advisory for using viewability as a currency metric in display advertising after the industry reached agreement on a measurement standard and addressed technical challenges. To be considered viewable a minimum of 50 percent of an ad’s pixels must be in view for at least one second.
Yahoo claims to be the largest publi…