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Showing posts from June 27, 2014
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VIDEO + SLIDESHOW: All Search Is Now Social

“Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of Marketing, Social Business at IBM.
Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social and search become increasingly like the opposite sides of the same coin, marketers must adopt new hybrid approaches that are effective both with man and machine.
From the Marketing Land Digital Marketing Summit at SMX West 2014.
All Search Is Now Social


Speaker: Tami Cannizzaro, Global Dir. of Marketing, Social Business at IBM

Follow along with the presentation slides below:

Related Resources:

How To Guides: Social Media Marketing





via Marketing Land

Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard

Let’s put it aside from the get-go: Google+ is not a ghost town.
Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There’s a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it’s the best social network for engaging with customers.
And despite Walking Dead speculation driven by the unexpected resignation of longtime Google+ boss Vic Gundotra in April, two Google executives insisted this week that it won’t go out with a whimper.
But the fact is that by one important measure — referral traffic — Google+ is unusually quiet. Some might say eerily so.
As one Google+ commenter put it, “We seem to know that G+ is no ghost town. It is more of a social referral graveyard.”
It’s a bit of a puzzle, really. Why don’t more people click through from Google+ to publishers’ content? It’s an important question, one for which we don’t have a definitive answer.
Perhaps Google+ users are conte…

Essential Subscription Options for Your Blog

If you are into Blogging, I’m sure you must be aware of advantage of having a Blog subscription box and some time it’s hard to select from hundred of subscription options available. One of the biggest mistake which most of blogger do is, giving ample amount of options and that confuses your readers to out for even one. Today, I will be talking about some of the must have subscription options that your blog should [...]
Essential Subscription Options for Your Blog Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Larry Page On Google+: “We’re Super Excited About It”

Google+ was the forgotten social network during yesterday’s Google I/O keynote, quite a change from the past two years when it was touted often and enthusiastically.
This year it managed to score only a passing reference in a demonstration of how Chromecast will allow you to beam a slideshow of your Google+ photos onto your television.
And this Google+ downplaying (no playing?) came on the same day Google announced elsewhere — er, on a Google+ post — that it would no longer be displaying Google+ profile photos and circle count on search pages. Those features have been a major selling point to encourage people to build out their Google+ profiles.
So what gives? Is this more evidence that Google is planning to deemphasize or even kill the network, which will turn three on Saturday?
The New York Times’ Farhad Manjoo got a chance to ask Google CEO Larry Page about Google+ after the keynote. Page gave it his full support. Here’s the exchange:
Q. What’s going on with Google Plus?
A. Mr. Page: I t…

2 Things Your Ecommerce Website Must Have

Online shopping is the latest trend among customers. Why would you still go to the shop personally when you can do shopping from the comforts of your own home? Because of the rising popularity of online shopping, more and more business persons are setting up their own ecommerce websites to meet the needs of customers
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The post 2 Things Your Ecommerce Website Must Have appeared first on The Next SEO.




via The Next SEO

31 Premium Android Apps Available for Free on Amazon

The Amazon Appstore is giving away 31 paid Android apps, worth more than $100, for free. The offer will remain valid until tomorrow (28th June) and you can head over to Amazon.com to download the various apps that are available as part of this package.
The list includes popular Android games and utility apps like Splashtop (Remote Desktop), Plex (media streaming), Accuweather (ad-free version), Root Explorer (file manager), Travel Interpreter (language help) and MyBackup Pro (for backup).
If you have never downloaded Android apps from Amazon before, first install the Appstore on our phone and then login using your existing Amazon credentials. Once your Android phone is linked to Amazon, you will be able to purchase apps from the Amazon website and they’ll download automatically on your phone.

This story, 31 Premium Android Apps Available for Free on Amazon, was originally published at Digital Inspiration on 27/06/2014 under Android, Internet



from Digital Inspiration Technology Blog

Socialbakers Study: Facebook Page Engagement Has Grown 30% Since January

Social media analytics firm Socialbakers today weighed into the Facebook organic reach debate with some counterintuitive data. Analyst Phillip Ross wrote:
The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people.
Let’s be clear. There’s no denying that organic reach is down on Facebook Pages overall. Facebook has confirmed it and explained why many times, most recently in a FAQ post by Facebook vice president of ads product marketing Brian Boland.
Long explanation, short: people and businesses are sharing more content than ever, there’s a finite amount of time to consume it and Facebook’s No. 1 focus is to serve users a high-quality, relevant News Feed so they keep coming back.
But Socialbakers says its data shows that successful Facebook Pages are s…

PR Newswire Nears Chair, Begs for Pardon | TV Upfronts Gorge on Same Cash, Provide Still Less Media Value | DAA Launches Privacy App in (Doomed) Attempt to Pre-empt Regs

Search: PR Newswire is trying to address the traffic nose dive that came from the Panda 4 algorithm change, and which was tantamount to a Google death sentence. But Google would have to be feeling very generous to give them back their former link love given the steps PR Newswire has said it will follow. [...]



via MarketingVox News & Trends