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Showing posts from June 30, 2014

Google Is Shutting Down Orkut, Its First Social Network, On September 30

Google announced today that it is shutting down its first social network, Orkut, on September 30.
Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who created it, was very popular in Brazil, where for years it was the leading social network. Facebook finally surpassed it the country in January 2012.
Orkut was also heavily used in India, but never gained traction in the U.S. and with the creation of Google+ three years ago, the end of Orkut was only a matter of time.
“It’s been a great 10 years, and we apologize to those still actively using the service,” engineering director Paulo Golgher wrote in a blog post. “We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond.”
Orkut users will be able to continue to use the network until Sept. 30, but no new accounts can be created started today. Orkut profile data, community posts and photos can be exported with Google Takeout (which wil…

VIDEO + SLIDESHOW: Defining The Native Advertising Landscape

The term “native advertising” has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less agreement) to understand what it actually is. With brands, agencies, publishers, social media platforms, and technology vendors venturing into new, uncharted territory, clarity and definition are called for.
Native advertising promises very real benefits both to consumers, in terms of a more elegant and seamless user experience, and to the rest of the digital marketing and publishing ecosystem. Developed and deployed correctly, the result can be more effective and engaging messaging that provides welcome economic benefits – as long as sufficient strategy, learning, coordination, and transparency are investedupfront.
Defining & Mapping The Native Advertising Landscape
Speaker: Rebecca Lieb, Analyst, Altimeter Group

Follow along with the presentation slides below:
Related Resources:

Learn more about Native Advertising
Read articles about content marketing…

Millennials Eating Up YouTube Food Channels, Driving 280% Growth In Subscriptions

Going on YouTube’s recent numbers around its food content, Millennials are proving to be big-time foodies – or, at least, love watching food videos.
According to Google, YouTube users age 18 to 34 watch 30 percent more food videos than any other demographic, helping drive a 280 percent growth in food channel subscriptions over the last twelve months.
In the past year, YouTube has experienced a 59 percent growth in food and recipe content, and food channels have garnered a 118 percent increase in social engagement (likes, comments and shares).
With help from Millward Brown Digital and Firefly, Google analyzed viewership and engagement around YouTube’s food video content. From the report:
Millennial food lovers are a loyal audience – one that’s powered a 280 percent growth in food channel subscriptions year over year. They’re also inclined to consume this content on the go, as we see from the fact that 75 percent of the growth in YouTube food viewership comes from mobile devices.
YouTube cla…

Google’s Eric Schmidt Visits Cuba With Entourage To Promote Open Internet

Google Executive Chairman Eric Schmidt, Jared Cohen, director of Google Ideas, and several others visited Cuba to promote open internet access, according to Reuters. The blog/online newspaper is the original source of the story.
There were no official statements by Google or the Cuban government. According to Reuters, only 2.6 of more than 11 million in Cuba have internet access. It’s apparently concentrated in tourist hotels and related areas.
Schmidt and Cohen are co-authors of “The New Digital Age: Transforming Nations, Businesses and Our Lives.” The book has received positive though somewhat mixed reviews. It’s a generally upbeat view of technology and its potential to impact people’s lives positively. However the equation of internet access and democracy isn’t axiomatic.
For example the Islamic militants (ISIL/ISIS) who just declared a “caliphate” in Iraq and Syria are very effectively using social media for Jihad and propaganda purposes. This is similar to the way that…