Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Media: Facebook's prices are rapidly rising, with CPMs more than tripling year-on-year. In Q2 the price for a thousand appearances on the right rail of Facebook was $1.95. In the same period, click rates rose almost as much, more than doubling. Demand trebled when Facebook broke marketers' expectations by removing most of their organic traffic a [...]
If you are counting on Google indexing your tweets, you had better have Twitter influence — we are talking serious influence. As in, if you have fewer than a million followers, your tweet isn’t likely to surface on a Google search at all. That’s one of the key findings of a study that Stone Temple Consulting released today. After analyzing the last 20 tweets for 963 Twitter accounts, it found that tweets by accounts with one million+ followers were indexed at least 30% of the time. There were 58 of those in the sample, including nine with 3 to 5 million followers and 26 with more than 5 million. Not surprisingly, the greater number of followers the higher percentage of indexing. Here how it looks:
As you can see in the chart, accounts with fewer than 10,000 followers barely budged the needle. Also interesting to note: the tweets that were indexed were not indexed very quickly. “Even for accounts with more than 5 million followers, only six percent of tweets are indexed within the first 2…
With nearly two decades of marketing, product, creative, and business strategy experience, Dan Robbins serves as head of corporate marketing for FOX, a manufacturer of high-performance suspension products for a variety of on and off road vehicles, mountain bikes and motorcycles. Within his role at FOX, Robbins oversees the company’s branding efforts, and creates integrated marketing strategies to drive demand worldwide. “The team I lead handles media relations, PR, and we also have a hand in investor relations,” said Robbins, “Basically, if it’s going to be seen, the marketing group has involvement.” According to Robbins, his marketing team includes creative, web development, marketing program management, and video and photography professionals. “FOX designs and manufactures high-performance suspension primarily for mountain bikes, side-x-sides, on-road and off-road cars and trucks, ATVs, snowmobiles, and motorcycles,” said Robbins, “This wide range of product offerings means that there’s…
Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing via smartphones and tablets surged more than 30% during the second quarter. Pulling data from its network of more than 2 million U.S. publishers, ShareThis found sharing growth of 27.8% for smartphones and 3.5% for tablets when compared to the first quarter. The ShareThis figures for desktop sharing dropped 5.5 in Q2. Although ShareThis didn’t provide aggregate figures for device sharing, its growth numbers report coupled with last month’s comScore estimate that 60% of all digital media time was spent on mobile devices in May (up from 50% last year), is a clear indication that mobile has momentum.
That mobile growth is good news for Pinterest and Twitter. According to the ShareThis data, 75% of pins and 71% of tweets come from smartphones and tablets. The breakdown is 63% smartphone to 8% tablet for Twitter and 52% smartphone to 23% tablet for Pinterest.…
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables.
What does the world of marketing look like when we can reference beacons on everything a person touches, passes, buys, uses, and loses? And when you connect not on a screen, but through objects themselves? As your marketing strategy takes shape, consider the changes coming on the horizon with the growth of the Internet of Things. Presented at SMX Advanced 2014 in Seattle. Search & Find: Marketing in the Age of Internet of Things Speaker: Erynn Petersen, Executive Director, Outercurve Foundation
Follow along with the presentation slides below: > Related Resources
In its latest round of reports, Custora claims mobile e-commerce revenue is set to reach $50 billion by the end of this year, up nearly $8 billion since last year, and an astounding $48 billion since 2010. Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found mobile traffic to e-commerce sites has increased from three-percent to nearly 37 percent in the last four years, while mobile e-commerce revenue climbed from $2.2 billion in 2010 to $42.8 billion last year. Custora’s numbers prove mobile devices continue to take a larger share of desktop e-commerce traffic, with mobile phones seeing more than a 20 percent increase in the last four years, and tablets more than doubling their share of e-commerce site visits since 2012. At 32.9 percent, Custora found direct traffic to be the primary driver of mobile phone e-commerce purchases. Email marketing drove 26.7 percent of mobile phone e-commerce orders, and organic search ac…
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started.
If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.
When you log onto your social media accounts, what do you see? A newsfeed cluttered with pictures of your friends’ kids, meals, and fun nights out? Find yourself drowning in inaccurately cited inspirational quotes? See so many hashtags that you think you may be in hashtag hell? Regardless of what you make of your social Read More The post Social Media Marketing Tips for Vloggers on YouTube appeared first on The Next SEO.
Social media is a really great way to get more eyes on your videos or vlogs. There are tons of great social platforms you can use to your advantage such as Google Plus and Facebook. But in this post, we’re going to discuss how you can use Twitter to promote your YouTube channel. Let’s start Read More The post How to Promote Your YouTube Channel on Twitter appeared first on The Next SEO.
Pinterest rolled out a new Follow button today that gives users a visual sample of what following a brand or business will mean. Users who click on the button will see a dialogue box with previews of an account’s latest pins, “and your visitors won’t ever have to leave your website to follow you,” Pinterest product manager Jason Costa wrote in a blog post. “Once someone follows your account, they’ll start seeing your Pins in their home feed.” It’s another smart move by Pinterest, which is working to turn its popular image-based social network into a money maker. It’s cautiously moving into advertising, last month rolling out a self-serve dashboard to allow select advertisers to buy Promoted Pins. Its 60 million monthly visitors (according to comScore) already show great affinity for pinning products and the new follow button — which is a free widget and doesn’t require updating on websites that had the old button — could serve as subtle reminder of that fact to businesses and brands.
Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.
Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.