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Showing posts from July 14, 2014
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Facebook trumps Yelp for local business recommendations

When it comes to online reviews of local businesses, we tend to think of Yelp as the king of influence.
Well, according to BrightLocal’s 2014 Local Consumer Review Survey, aside from Word of Mouth, the majority of us prefer to share our recommendations via Facebook. In fact, of the ~5,000 North American consumers surveyed, 38% prefer to share reviews on Facebook, while just 13% share reviews on Yelp.

And, those consumers are heading to the internet to share reviews in greater numbers. As you can see, the number of consumers that check local reviews almost every day, more than doubled in the past 12 months:

With smarter phones and improved local business websites it’s no wonder more of us are using the web to research our offline purchases.
What’s your goto site for checking online reviews?






via Marketing Pilgrim - Internet News and Opinion

Social Media Marketing Gone Wrong

Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up.



via Search Engine Watch - Latest

Top 5 Free Screen Recording Softwares For Windows

Screen recording can be useful when you need to record a how-to video to help someone learn how to use a program, record a game walkthrough, or prepare for a presentation. Record here means you can create a video of whatever you are doing on your desktop, save the recording as a video file and
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The post Top 5 Free Screen Recording Softwares For Windows appeared first on The Next SEO.




via The Next SEO