Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names".
How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as "Price of BTC" or "Bitcoin price". Bing added a Bitcoin convertor in February.
Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple of years now. The app launches with a real-time view of the number of visitors on your site followed by Audience numbers from the time frame selected.
It’s easy to drill in to get more data by tapping on each card on the screen — such as Real-Time or Audience in the screenshot above. Tapping the bar icon in the upper left corner opens the options that are available in the left hand menu in the web version of Analytics. Users can choose to drill into Real-Time, Audience, Acquisition, Behavior and Conversions. Segment filtering is also easy, by tapping the circle with a plus sign icon in the upper right corner. When a segment is selected, the icon turns orange. You cannot use custom…
At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man’s impending wedding. To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times. Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own Parting Shot video which features the four men from the original ad. On the Tullamore Dew website, visitors can choose from several messages including New Job, Friendship, New Home, Service to Country, Marriage and several others. The videos can then be shared on Facebook, Twitter or via email. When sharing, people can add the #PartingGlassUS hashtag to their post giving them a chance to win a trip to a VIP…
On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too.
In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline channels, measuring the contribution of all these touch points is exceedingly complicated. Recently, one of these media has become increasingly challenging: mobile. While consumer usage of mobile devices is ballooning, mobile ad spend is still lagging behind. Marketers know that consumers are on their smartphones and tablets 24/7 and that this usage will only continue to grow, but a lot of uncertainty remains around attribution and how to accurately measure mobile campaigns.
There are multiple devices that people use to engage with brands, and without a universal method to track campaigns across all of these devices, the efficacy of mobile campaigns can be underreported or devalued. While “closed loop” point of sale technology (mobile payments, coupons, etc.) may seem like a sure bet to measure mobile campaigns, many of these methods are still in their nascent…
With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities.
How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over.
Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices.
Publishing: Squeezing the content rock a little further, some publishers are putting up reruns, and they're apparently doing quite well. Long at the mercy of advertiser data on viewability data, publishers can now get viewability information directly through their DoubleClick interface. Let the new makegood processes begin. Search: Mobile now makes up 34 percent of organic search traffic and [...]
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions.
Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to:
Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts
Facebook said the new feature will be rolled out globally in the coming days and be available to all advertisers by the end of the summer. It will be accessible via an Ads Manager bookmark within Facebook apps or the mobile site: