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Showing posts from July 17, 2014

At Last, Google Analytics App Comes To The iPhone

Google has released its official Google Analytics app for iPhone, now available for download in the app store.
The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple of years now.
The app launches with a real-time view of the number of visitors on your site followed by Audience numbers from the time frame selected.

It’s easy to drill in to get more data by tapping on each card on the screen — such as Real-Time or Audience in the screenshot above. Tapping the bar icon in the upper left corner opens the options that are available in the left hand menu in the web version of Analytics. Users can choose to drill into Real-Time, Audience, Acquisition, Behavior and Conversions.
Segment filtering is also easy, by tapping the circle with a plus sign icon in the upper right corner. When a segment is selected, the icon turns orange. You cannot use custom…

Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man’s impending wedding.
To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times.
Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own Parting Shot video which features the four men from the original ad.
On the Tullamore Dew website, visitors can choose from several messages including New Job, Friendship, New Home, Service to Country, Marriage and several others. The videos can then be shared on Facebook, Twitter or via email.
When sharing, people can add the #PartingGlassUS hashtag to their post giving them a chance to win a trip to a VIP…

Understanding The Complexity Of Mobile Ad Attribution

In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline channels, measuring the contribution of all these touch points is exceedingly complicated. Recently, one of these media has become increasingly challenging: mobile.
While consumer usage of mobile devices is ballooning, mobile ad spend is still lagging behind. Marketers know that consumers are on their smartphones and tablets 24/7 and that this usage will only continue to grow, but a lot of uncertainty remains around attribution and how to accurately measure mobile campaigns.

There are multiple devices that people use to engage with brands, and without a universal method to track campaigns across all of these devices, the efficacy of mobile campaigns can be underreported or devalued. While “closed loop” point of sale technology (mobile payments, coupons, etc.) may seem like a sure bet to measure mobile campaigns, many of these methods are still in their nascent…

New to Web: Reruns | DoubleClick Now Provides Viewability Data to Both Sides | Mobile a Third of Organic Search, Two Fifths of Social

Publishing: Squeezing the content rock a little further, some publishers are putting up reruns, and they're apparently doing quite well. Long at the mercy of advertiser data on viewability data, publishers can now get viewability information directly through their DoubleClick interface. Let the new makegood processes begin. Search: Mobile now makes up 34 percent of organic search traffic and [...]

via MarketingVox News & Trends

Facebook Rolls Out Ads Manager For Mobile Devices

Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go.
The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to:

Pause or resume campaigns
Edit budgets and schedules
View insights
Respond to alerts

Facebook said the new feature will be rolled out globally in the coming days and be available to all advertisers by the end of the summer.
It will be accessible via an Ads Manager bookmark within Facebook apps or the mobile site:

via Marketing Land