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Showing posts from July 18, 2014
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Triggit Expands Dynamic Retargeting Beyond Facebook To Native Ads Across The Web

Facebook retargeting provider, Triggit, is branching out to give advertisers more scale and reach for the dynamic retargeting campaigns that have proven so effective on Facebook. Triggit is partnering with premium publishers to bring dynamic retargeting to news feed-style ad formats across the web.

Example of a Dynamic Native Retargarting Ad Served on Yahoo Tech, Provided by Triggit

Triggit declined to name specific partners already lined up for the beta, but says it is working with several large publishers as well as ad exchanges and that alfa testers included Internet Retailer 500 and global travel clients.
The new capability also opens the door to native ad inventory for dynamic retargeting on mobile devices. Facebook has so far declined to make news feed inventory available on mobile through Facebook Exchange (FBX).
As far as technical requirements for advertisers, Mike Winters, VP of Product, says they mirror what’s already in place for Facebook, despite the fact that native units va…

Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify.
Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn’t been shy about touting the online shopping proclivities of its 70 million-strong user base.
Stopify, Pinterest’s Vivian Chow wrote in a blog post, said its online merchants get significant referral traffic from Pinterest. Now those businesses will be able to create Rich Pins that automatically display pricing and availability details.
“Many of our 100,000+ stores are makers and creators that sell unique products, so traditional online advertising methods may not always be as effective,” Shopify’s Chief Platform Officer Harley Finkelstein said on the post. “This is why a discovery channel like Pinterest is an essential tool for driving visibility, tr…

WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People

Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it’s growing fast enough and therefore doubting its prospects for long-term profitability.
Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been wrestling with expectations and comparisons to Facebook and its billion-plus base of active users. Twitter’s stock price, which was once as high as $73 a share, closed today at $36.87. In April, when Twitter reported monthly active user growth of only 5.8% (to 255 million), the stock plunged 10%.
The company, which will trot out its second quarter numbers on July 29, is angling for a different outcome this time, according to the Wall Street Journal. Citing unnamed sources, the Journal reported today that Twitter will unveil as many as four new metrics to show that its has reach beyond its active users.
The new metrics will measure the …

5 New Twitter Tools To Increase Your Credibility

Twitter is one of those social-network which you can’t afford to miss on. Be it interacting with others or marketing your own product, Twitter is indeed one effective social media site. On twitter, your focus should be getting new followers, engaging with your followers and getting more share for your tweets. There are various tools which you can use to increase your engagement on Twitter and more important you have to become a credible Twitter [...]
5 New Twitter Tools To Increase Your Credibility Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Marketing Day: Google Q2 Earnings, Facebook Tests ‘Buy’ Button, Google Analytics iOS App

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over […]

Pinterest Gives Users The Ability To Follow Topic Feeds

Social bookmarking site Pinterest announced today that it is giving users the ability to follow topics. Previously users’ home feeds were populated only with content pinned by individuals and brands that they follow. After the change, which has started to roll out on Pinterest’s English Android, iOS and web platforms, Pinners will be able to […]

E-Commerce Gets Socia…

Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter.
Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over quarter.

Financial Highlights
The following are the top financial highlights from the release:

Google sites: $10.94 billion (69 percent of total), up 23 percent YoY
Network: $3.42 billion (21 percent of total), up 7 percent YoY
International: $9.33 billion (58 percent of total) up 3 percent YoY. UK revenues were $1.62 billion (10 percent of total) which were flat YoY
Other revenue: $1.60 billion (10 percent of total) up 53 percent
Paid clicks: increased 25 percent YoY (up 2 percent vs. Q1). Network paid clicks (on non-Google properties) up 9 percent
CPCs: decreased 6 percent YoY but were flat vs. Q1
TAC: $3.29 billion in Q2 vs. $3…

Google Analytics Now Available for iOS

You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first release for iOS. The app has all the GA features you're used to seeing.



via Search Engine Watch - Latest

Pinterest Gives Users The Ability To Follow Topic Feeds

Social bookmarking site Pinterest announced today that it is giving users the ability to follow topics.
Previously users’ home feeds were populated only with content pinned by individuals and brands that they follow. After the change, which has started to roll out on Pinterest’s English Android, iOS and web platforms, Pinners will be able to see updates from categories they choose to follow.
Software engineer Ningning Hu explained in a blog post:
When you find a topic where people are Pinning lots stuff you like, click or tap the Follow button and a selection of those very Pins will start appearing in your home feed. That way there’s always something interesting waiting for you whenever you drop by Pinterest.
If you ever want to stop seeing these Pins, just go back to the interest to Unfollow. Or you can always manage your interests in the newly updated Following section of your profile, where you’ll now also see all the boards and Pinners you follow.





via Marketing Land

1 in 7 Microsofties to Get Pink Slips | Search Gobbling Up Dollars | Bing Too Enjoys European Market More than Freedom of Press

Publishing: Microsoft will lay off 18,000 people out of a roughly 125,000-strong workforce. The gangly collection of tech and internet businesses, including the worlds second largest search engine and other various publishing entities, is being "simplified" by its new CEO. The firm has, over time, benefitted and then suffered from a culture that prizes cutthroat competition, [...]



via MarketingVox News & Trends

E-Commerce Gets Social: Facebook Is Testing A Buy Button In Ads And Page Posts

In another move to blend social media with e-commerce, Facebook announced today that is testing a Buy button that will enable users to purchase products from businesses without leaving the social network.
The button, which is being tested with a few small- and medium-sized businesses in the United States, can be placed in either Facebook ads or Page posts.
Here’s how the test unit looks:

Clicking the Buy button launches the user into a buying process that Facebook was built “with privacy in mind.”
“None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers,” Facebook wrote in a blog post, “and people can select whether or not they’d like to save payment information for future purchases.
Last week, Facebook gave game developers the ability to sell virtual goods within ads.
Today’s move into the real e-commerce world is similar to Twitter’s Buy Now button that briefly surfaced earlier this month. A major differen…