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Showing posts from July 29, 2014

Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager

As part of the Walgreen’s family of drug stores, New York’s Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following.
According to Duane Reade’s Public Relations and Digital Communications Manager Calvin Peters, Walgreens sees Duane Reade as a strategic partner.
“The New York metro area is key in determining social strategies and tactics,” said Peters. The digital communications manager relies on what he defines as the “Parallel Persuasion Equation” approach to drive Duane Reade’s digital marketing initiatives.
“It’s an equation based on brand advocacy, brand voice, PR integration and conversation relevance,” explained Peters, “In other words, we generate tangible revenue because we are able to seamlessly reach our customers across various platforms, whenever and wherever they are, with authentic and relevant consumer-ge…

Yelp’s New Video Feature Lets Users Upload 12-Second Videos Via Their Phone

After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now upload three to twelve-second videos of local businesses via their Yelp mobile app.
Yelp said it doesn’t want the videos to be considered “video reviews,” but instead offer users the chance to see a local business’s ambiance, lighting and noise levels before visiting the location.
According to the announcement, “These short videos are great for conveying the atmosphere of a business, which helps others anticipate their experience before stopping by.” Yelp shared the following mobile screen shots of the new feature:

Yelp says over 23,000 images are uploaded to the site via mobile devices each day, and that users spend more than twice as much time on business pages with images than those without.
Android users will get the video feature as well, but there was no specific roll-out date given for Yelp’s Android app.
The post Yelp’s New Video Feature Lets Users Upl…

100 Internet Marketing Experts Speaking at SMX in NYC

More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX East, September 30 – October 2 in New York City. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in the next year.
You’ll hear from:

Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from IBM, Expedia, The New York Times, Intel, BET Networks, Ford Motor Company, Cisco and more.
Experts from full-service and boutique agencies with experience managing countless campaigns of all shapes and sizes.
Speakers from Google, Bing, Yahoo and other media companies will be there too. Don’t miss your chance to put your questions directly to the search engines.

See who’s speaking.
Insights on Leveraging Viral Content from BuzzFeed Founder & CEO Jonah Peretti

Everyone talks about creating buzz, but few have mastered the art of creating viral content like Jonah Peretti. Jonah’s the founder of…

17 Keys to Success in Social PPC

While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success.

via Search Engine Watch - Latest

Google Glass App Landscape (Finally) Showing Signs Of Growth

It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life.
There are hundreds of apps available for Glass, but the majority of them haven’t passed through Google’s review process and reached the official Glassware directory. A lot of those “unofficial” apps are being promoted by their developers and users in various online Glass-related forums and communities, and many are very popular even without Google’s formal approval and inclusion in the directory.
But things are slowly changing.
As of early June, there were less than 50 approved apps in the directory. Today, there are 73 — about a 50 percent increase in six weeks. As I said, that’s a pittance compared to what smartphone users are accustomed to, but it’s progress.
The recent Glass app growth also includes some big brands, as well as Glass versions of well-known smartphone apps: