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Showing posts from August 5, 2014
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McD's Takes Social Heat, Been There | Gannett Throws Papers into 'Bad Company' | Google's Authorship Suffers Another Cut

Social: McDonald's has often been one of the first advertisers in new media, and sometimes suffers some of the ugly injuries common to pioneers. Most commonly? The directed ire of online service users who previously had used the service for free and without ads. The latest Instagram example is a classic case of this, with social [...]



via MarketingVox News & Trends

3 Different Ways To Install WordPress Plugin

WordPress is a full fledge software and there are couple of technical how to involve when you start using WordPress. Installing WordPress plugins is one of such thing that every self hosted WordPress blogger should know. Wp plugin Installation can be done in two ways but here we will talk about most common and easy way and will talk about FTP way in brief. Technically, WordPress offers two ways to install WordPress plugins on your [...]
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Media Firms Reviewing Agencies | MRC to Address Fraud | Pubishers Embracing Programmatic Suffer on Revenues | Bing Freshens Interface

Agencies: AdAge.com notes that an inordinate number of large media companies are throwing their ad buying accounts into review, speculating in a scattershot fashion what might be behind the trend. Among the suspects: new emphasis on digital marketing. Fraud: The Media Ratings Council (MRC) announced it will be addressing some sort of new initiative regarding ad fraud, possibly [...]



via MarketingVox News & Trends

Google On Pigeon Fluctuations: We Won’t Detail All Changes In The Future

Google’s Pigeon algorithm launched on July 24th, impacting the local search results in Google’s English and US centric web and map results. Since then, savvy search marketers noticed fluctuations and changes in the quality of the search results since – some may call it Pigeon version 1.1 has been released.
One example was the embarrassing NY hotel listing showing Expedia, which was fixed sometime last Friday.
Before:

After:

We asked Google if Google made a small update to their local search algorithm, we named Pigeon, but Google would not confirm or deny the change. Google did tell us that they “don’t have a specific update to announce here.” Google added “we probably won’t detail all the changes to local search algorithms as we go.”
I doubt we will hear from Google about new local search algorithm updates in the future based on this last statement.
The post Google On Pigeon Fluctuations: We Won’t Detail All Changes In The Future appeared first on Marketing Land.




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