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Showing posts from August 7, 2014

Twitter Realigns Its Ad Product To Meet Advertiser Goals With Objective-Based Campaigns

Copyright Aaron Durand (@everydaydude) for Twitter, Inc.

Now, Twitter advertisers can organize their campaigns around specific marketing objectives and pay only when specific actions are taken. Today, Twitter announced the beta release of objective-based campaigns, reports and pricing.
Advertisers are now presented with a list of campaign objectives — driving Tweet engagements, website clicks or conversions, app installs or engagements, followers, or leads — to choose from when setting up a campaign.

The ad format follows from the objective that selected. For example, the creative set-up for a “Leads on Twitter” campaign objective includes a lead generation card. Advertisers who choose to drive leads will then only pay when users complete and submit a lead generation card. Likewise, app install and app engagement campaigns are only charged on a cost-per-app-click basis.
Reporting is also tailored to each objective to make it easier to monitor the metrics that matter most for the campaign …

Have Pinversations Without Ever Leaving Pinterest Thanks To New Messaging Feature

Communicating about a specific pin within Pinterest just got a whole lot easier thanks to a new feature from Pinterest. The new ‘messages’ service allows users to send pins to other users (even multiple users) for private conversations.

To initiate, users can press down on a pin and click the send icon (the paper airplane) to bring this service up on mobile devices or simply use the Send “with message” option on desktop devices. When a new message arrives, a notification will appear for the recipient. Each user can also perform a quick search within Pinterest directly from messages to add additional pins into the conversation.

The ability to share with multiple folks could be a boon for businesses looking for feedback or even marketing teams that are curating content together as a brand.
For more information see the official post from Pinterest.
The post Have Pinversations Without Ever Leaving Pinterest Thanks To New Messaging Feature appeared first on Marketing Land.

via Marketing Land

Gmail Pushes Unsubscribe Links To The Top Of More Newsletters

Since February Gmail has included an “Unsubscribe” link at the top of many newsletters, a feature intended to give users an easier way to manage their overflowing inboxes. The links only appeared on email filtered into Gmail’s Promotions tab.
Today, Google announced that it has extended the Unsubscribe feature into Gmail’s Social and Forums tabs. The benefits for users are obvious, as Google explained in a Google+ post:
Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.

Users who click the link are presented a dialogue box that either directs them to an email subscription management page on the sender’s site or allows a one-click unsubscribe option like this for the Hotwire newsletter:

Mass email publishers can set up either option within the x-header as Tom Sather, senior director of email research for Return …

After rewarding customers for slower shipping, Amazon offers same-day in more cities

Amazon, you’re confusing me. Last week, you offered Prime members a $1 video bonus if they passed on their Prime privilege in favor of a slower shipping option. We all assumed it was because you couldn’t keep up with the shipping load. And if you can’t keep up now, in the summer, the slowest time of the year for eCommerce, what’s going to happen in November?
I was worried about the stress all this fast shipping was causing you, so I chose the slower method for my last order and so did my son. Now, I see that you’ve expanded your Same-Day shipping service to Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro. What gives?
Ah, now I see. To get Same-Day shipping, Prime members have to pay a $5.99 fee! That’s better than the $9.98 fee for the first item and $0.99 for each additional item everyone else has to pay, but it’s still an additional fee over the Prime Membership fee we’ve already paid.
When I first heard about this service, I thought it was silly. D…

Google Asks News Sites to Self-ID | Trib Fiddles with Paywall | AOL's Low Starting Prices Allow Quicker Programmatic Dividends

Search: Google is launching a self-serve site classification page for webmasters with news sites seeking to be included in Google News. This may be an effort to try to rationalize what has been an evolving and somewhat arbitrary inclusion/exclusion process over the years. For instance, at one point they excluded sites that did not show bylines, [...]

via MarketingVox News & Trends