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Showing posts from August 9, 2014

Friday Roundup: Unsubs rise up, T-commerce on the way and more

Grab your chaps and grab your hat; it’s time for the digital marketing roundup. This week, Google tries to convince us that unsubs are good for business, Twitter hints at T-commerce and Twitch stirs up trouble when they hit delete.
T-Commerce Hints Pop Up on Mobile
A reporter at The Next Web picked up on talk of a change to the Twitter Android app. A few people noticed that the settings page now has a section for Payments and Shipping. The menu doesn’t expand so it’s just a place holder and that feels weird to me. Why would they even bother? It’s not much of a beta test because there’s nothing to test. Unless they just wanted to see how people would react?
The logical assumption is that it’s a place to put your credit card information and shipping address so you can buy things with a Tweet or a single click on a Twitter ad. We’ll see.
Twitch Deletes Video Content
Twitch, the world’s largest video platform and community for gamers, is about to delete a huge number of videos from the archive…

Report: Google Readies Test To Target Users With Ads Across The Mobile Web And Apps

With the like of Facebook and Twitter encroaching into Google’s mobile ad network territory, the company is reportedly testing a way to track users as they migrate between the mobile web and mobile apps, giving advertisers a way to serve ads to users as they navigate the web and apps on their devices.
AdAge reports that Google has reached out to several ad tech firms to start testing its new ad-targeting technology which marries the tracking capabilities that trace user actions on the mobile web (via Google’s network of third-party publishers) and within mobile apps (on Google’s mobile app advertising network, AdMob).
A Google spokesperson confirmed the test with AdAge, “As an alternative to less transparent methods, we’re doing some tests to help businesses run consistent ad campaigns across a device’s mobile browser and mobile apps, using existing anonymous identifiers, while enabling people to use the established privacy controls on Android and iOS.”
This technology is not the cookie-…