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Showing posts from August 12, 2014

Twitter Launches Promoted Video In Beta, Expands Testing Of Native Video Tools

Twitter announced today that it is giving advertisers, brands and publishers more tools to serve video on its network with a beta test of Promoted Video and an expansion of its native video testing.
In March, Twitter launched a test to streamline viewing of videos in user timelines. The experiment, offered to a limited set of partners including the NBA, used Twitter Cards to display native video and give users a one-tap viewing experience. Not surprisingly, Twitter said it has found that such videos are engaged with and viewed more than videos served as a link in tweets.
Twitter hopes to build upon that momentum with Promoted Video, which is also an expansion of its Amplify program. Promoted Video will be sold on a Cost Per View basis; advertisers will only be charged when a user starts playing a video. Advertisers will also have access to “robust video analytics, including completion percentage and a breakout of organic vs. paid video views,” Twitter senior product manager David Regan

TV Drawn into Programmatic | Publisher Spins Off Lucky | $50 Million to Fund More Link Bait

Video: AudienceXpress, a firm with access to old-school cable TV avails, is the underlying technology for TubeMogul's new effort to integrate a programmatic capacity with linear television. Publishing: Publishers are infamous for taking hard-on-their-luck publications and shuttering them rather than selling the assets off to others. While this might have some rational appeal, such as for not wishing [...]

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Filing Shows 8.5% Of Twitter’s Active Users Are Bots

Twitter had a fantastic Q2 this year, with revenues up and monthly active users (MAUs) up 24% to a record of 271 million users. Yesterday however the social media giant disclosed the fact that 8.5% of MAUs were in fact accounts that aren’t updated manually. These accounts use third party apps to push out Tweets “without any discernible additional user-initiated action.”
So this is a terrible sign for Twitter, right? Well, not really. Just because these accounts are ‘bots’ that automatically update doesn’t mean they are spam. Many publications simply push news out via Twitter, something that is automatically updated when an artilce is published. This doesn’t mean that the account is worthless, rather that it will lack interaction. In fact there are many very important accounts that use automation to provide useful information, such as @EarthquakeRobot:

A 5.2 magnitude earthquake occurred 70.84mi WNW of Rabaul, Papua New Guinea. Details: Map:

Just What Is UX Design Thinking?

Design thinking, and more specifically UX design thinking, is a pervasive perspective, whereby I constantly critique the world for design flaws that promote incorrect behaviors. Conversely, UCD is just a methodology for creating usable designs.

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Blogging: Free Internet Marketing Method

It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy [...]
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How to Make Use of Cheap Internet Banner Advertising

For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories. Banner advertising played a major part in market trafficking all over the internet and many individuals and companies have bought themselves these cheap internet banner advertising. [...]
The post How to Make Use of Cheap Internet Banner Advertising appeared first on The Next SEO.

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How to Acquire Free Web Site Promotion

You have finished making your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You have achieved the dos and don’ts of building a company web site. But why isn’t your website a major success? Maybe you’re not planning [...]
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Free Internet Marketing Methods that will Save your Internet Business

Best things in life are free, as many would say. This especially holds true with efforts in advertising one’s products or services. With free Internet marketing services, one can save a lot. Instead of shelling out for the marketing aspect of your product or services, that chunk of money could be put to other important [...]
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Facebook quietly bans the like gate on contests, coupons and other rewards

It’s a common practice to require people to ‘like’ a Facebook page before entering a contest or claiming a coupon. It’s quid pro quo and though consumers often complain about the practice, they click anyway because they want the prize. Why they bother grumbling is beyond me since liking a branded page has little effect on what shows up in your News Feed anyway. This isn’t the “old days.”
According to a small note on the Facebook Developer Blog, this practice is about to end. Two funny things about that – I thought it used to be against the rules and why bury the announcement on a blog few Page owners read?
Let’s start with the second item first. I read the Facebook News Blog and Facebook for Business Blog everyday and neither one of them carried a hint of this change. It hit the Developer Blog on Aug 7 so perhaps it will show up on the other blogs later this week.
Here’s the important paragraph:

You must not incentivize people to use social plugins or to like a Page. This includes offerin…

Page Admins Stick To Native Facebook Apps For Posting On Business And Brand Pages

How do you post to your business or brand Facebook Page?
Although there’s no shortage of third-party services and apps to help Page administrators manage posting to the social network, most are using native Facebook tools, according to social media analytics provider Quintly.
Quintly analyzed 5 million posts made by 110,000 Facebook Pages in July and discovered that Facebook-provided methods were the overwhelming choice, taking all the spots in the top 10 most used apps. Not surprisingly, posting from the desktop was the leading sharing method; although a significant number of pages also are posting with the iOS Page Manager (8.53%) and standard Facebook (8.42%) apps.
Hootsuite, the most-used third-party app, checked in at No. 11, with 3.68% of the Pages sampled using it at least once during the month. (Quintly reported that most pages use a combination of more than one app to post to Pages.) Here’s a chart showing the top third-party methods:

For more details, Quintly has a chart with th…

Facebook Ramps Up Paid Click Ads to Account Imitating Bots | Viewable Ads Better than Invisible Ads (Duh) | Weekend Google Dance?

Publishing: TubeMogul, along with the Society for Obvious Internet Research, revealed that when readers see ads, the campaign tends to do better than when readers do not see the ads. The Institute for Clairvoyance as Transaction Metrics is sure to be disappointed. Social: A writer decided to like everything that he came across on Facebook, and his content [...]

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