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AOL to Gobble $345MM | Black Hat Social Practices Cataloged | Facebook to Track Commerce | Robot Buying Now Normal

Finance: AOL is turning to the bond market to raise up to $345 million for additional ad tech investment, among other things. It appears the firm is running away from content and toward fleshing out its ad sales tech stack, which it says will be profitable in the second half of this year. If precedent holds, [...]



via MarketingVox News & Trends

Global Mobile Ad Revenue Hit 19.3B In 2013, Nearly Double Previous Year

Global mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures released today by the Interactive Advertising Bureau and IHS Technology.
The 92% surge — the 2012 total was 10.1 billion — was driven by 123.4% percent growth in revenue from mobile display advertising and a 92.1% increase in mobile search ads. Messaging ad revenue grew 19.4%. Search remains the leading segment at $9.5 billion, 48.9% of the total, with display moving closer at $8 billion (41.5%).

Here’s how the revenue is broken down by region:

North America: 41.9% ($8,100m)
Asia-Pacific: 38.9% ($7,525m)
Europe: 17.3% ($3,346m)
Middle East & Africa: 1.2% ($225m)
Latin America: 0.7% ($144m)

Despite the strong growth, mobile advertising remains a small part of the total internet advertising market, which was estimated to be nearly $500 billion in 2013. However, the mobile growth is significantly outpacing the total, which is tracking at about 3% yearly.
“These …

Get To Know: Trupanion CMO Alison Andrew

As pet insurance provider Trupanion’s CMO, Alison Andrew is charged with developing channels of business and producing marketing tools for pet shelters, breeders and the veterinary community.
Founded in 2000, Trupanion offers pet owners medical insurance plans for their beloved cats and dogs, based on each animal’s specific needs.
Andrew has spent the last decade working for the biggest pet insurer in the world. Using her previous work experiences, Andrew aims to make Trupanion the undisputed pet insurance authority.
Alison Andrew



CMO @ Trupanion









Age: Late 30s (+sales tax)
HQ: NW Ballard Way, Seattle, Washington
First Job: PR at an equestrian center




Apple or Android? Apple
Hobby: Watching Scotland play rugby & baseball
First Car: Peugeot 106






What mobile device can you not live without?
An iPhone needs to be switched off; you can live without it. What I can’t live without is my best friend!
Can we take a peek at your phone’s home screen?

Which apps do you use most often for work?
Skype and FaceTi…

25% of small business have zero presence in local search results [infographic]

If 88% of consumers who search for local businesses on their mobile device ultimate call or visit that business within 24 hours, I’d want to make sure my business was found. Wouldn’t you?
Apparently 25% of small businesses have failed to get the memo, because they have zero presence in Google or Bing local search results!

(Via Infographic Journal)





via Marketing Pilgrim - Internet News and Opinion

Before Millennials Go Shopping, They Turn To Facebook [Survey]

When millennials want to learn more about local small businesses, they turn to Facebook over other social channels, according to a survey released this week by Gannett-owned marketing firm G/O Digital.
It wasn’t even close. Facebook was cited by 62% of those surveyed as the most effective social channel for researching local businesses before visiting in person, compared to 12% for Pinterest and 11% for Twitter.

G/O Digital based its findings on a very digitally plugged-in group of young adults, gathering 1,000 responses from U.S. residents, 18 to 29 years old, who owned at least one computer and either a smartphone or tablet and expressed interest in buying products and services from local businesses.
Not surprisingly, this group regularly uses its digital devices for research before making shopping decisions. Eighty percent of them said they do their “digital hunting” at least once a week, and 30% of those say they research such decisions several times a day.
Left unreported by the stud…

Majority of email marketers don’t use sales numbers to measure success

How do you measure the success of your email marketing campaigns?
74% of marketers who responded to the 2014 Global Email Survey from Lionbridge Technologies said it was all about the open rate.
An important number, for sure, but what about an email’s impact on revenue? Less than half of the respondents said they connect the dots from email to sales and it makes me wonder why? Opens are great, but they don’t pay the bills.
In the recent past, matching sales to email opens was tricky and time consuming, but surely that’s not the case anymore. We have tools that can tell you when a customer mentions your company at a cocktail party (an exaggeration, but you get the point), it can’t be that hard to follow the clicks from email to checkout.
I think the problem is one of one hand not knowing. . . or caring. . what the other hand is doing.
From the Lionbridge Report:

We [found] that even when one department thinks they “own” email marketing, they are often surprised to find that several other bus…

23 million Twitter bots! Relax, it’s not as bad as it sounds

Marketers have a love / hate relationship with numbers. We’re always looking for tools to calculate the number of viewers and the percentage of clicks. How many minutes did he spend and how many dollars will it earn. Numbers are how we tell if what we’re doing is working or not. It’s also how we decide if an investment is worth it.
For example, a banner ad on a blog cost $500.
Is it worth it if the blog has 50,000 page views per month? What if they only have 50 page viewers per month?
What if Twitter admitted that up to 8.5% (around 23 million) Twitter users weren’t human? They’re actually bots – Twitter accounts that update without a “discernable user action” like my friend #Betelgeuse_3. Call his name three times and he’ll respond.
It’s fun and it’s not hurting anybody. Some bots actually help like the San Francisco quake bot that posts real-time alerts when the ground begins to shake.
This bot is upfront about its origins using the words bot and robot right in the name and bio so there’…

Lessons Learned From The Evolution Of Spam: Upcoming Live Webcast

On Thursday, August 21st join speakers Autumn Tyr-Salva and Jose Santa Ana of Message Systems, as they illustrate how email marketers must first understand the history of spam along with the ever changing market of spam filtering tools in order to increase their email deliverability.
Attend this webcast and learn:

Why understanding the history of spam will help you improve deliverability today
The do’s and don’ts of email campaigns
Benefits of cultivating your email lists frequently

After this webcast, you’ll have the information you need to launch email campaigns that reach your customers’ inboxes consistently.
Register now!
The post Lessons Learned From The Evolution Of Spam: Upcoming Live Webcast appeared first on Marketing Land.




via Marketing Land