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Showing posts from August 18, 2014

Google Wins Patent-Infringement Appeal Against Vringo

Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of Appeals for the Federal Circuit in Washington overturned the nearly $30.5 million verdict against Google from 2012.
Vringo claimed filtering technology used in Google’s AdWords and AdSense products was covered by two Lycos patents that the firm acquired in 2011. Vringo sued Google and its customers AOL, Gannett, IAC and Target in September 2011. Google agreed to cover costs incurred by the other companies.
In its appeal, Google countered that the patents should be invalidated because they covered filtering methods that were well-known and obvious. The Appeals Court sided with Google’s assertions:

We agree and hold that no reasonable jury could conclude otherwise. The asserted claims describe a system that combines content and collaborative data in filtering each “informon”—or information item—for relevance to an individual user’s search query. . . . As th…

How Hyperlocal Mobile Advertising Changes Everything

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to use a smartphone’s GPS data to geographically target audiences for the purpose of delivering relevant ads.
When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by real-time bidding, marketers now have a cost-effective way to engage their audiences in a manner that matches ads to the context of their physical location.
How Does Hyperlocal Advertising Work?
When a person uses an app on their smartphone, the app may ask for permission to access the location data of the phone. For check-in or dating apps like Foursquare’s Swarm and Tinder, the app is essentially unusable if you do not accept.
For other apps, like Flixster, which allows you to find movies playing nearby, it’s not crucial to enable location sharing, but, it definitely makes the app more useful.

If an app user accepts th…

Yahoo Acquires Anti-Ad Blocker Startup ClarityRay

Yahoo has acquired Tel Aviv-based ad software startup ClarityRay. The two-year-old company is ostensibly focused on ad fraud detection and security, however it is best known for its solution that allows publishers to get around ad-blocker browser extensions.
Little is known about the company’s ad security efforts alluded to in the acquisition announcements. As of August 6, ad-blocking protection was still the solution promoted on ClarityRay’s website.
ClarityRay issued a statement on its website:

Our vision has always been making the eco-system safe, compliant and sustainable for consumers, publishers and advertisers. We helped the online advertising industry take a big step towards that direction by identifying, measuring, and solving many of its unseen hurdles inhibiting that. We brought traffic clarity to an amazing roster of clients, with our findings becoming an industry standard.

The company updated its terms and conditions and privacy policy on August 13 to reflect that the service…

The Ultimate “Back to School” Sale – Save with SMX East Early Bird Rates

Enroll in SMX East and your search marketing campaigns are certain to make the grade. The SMX East program covers the 3 “S”s – SEO, SEM, social media marketing – ensuring you drive more traffic, conversions and sales from your internet marketing efforts.

Focused on paid advertising? We’ll help you master the new ad formats, extensions, advanced remarketing and retargeting and more.
Pulling all-nighters on SEO? We’ll provide a survival guide of best practices for coping with Penguin, Pigeon, Hummingbird, and switching your site to HTTPS to boost your rankings.
Experienced? We’ve got a course catalog full of advanced-level, tactic-packed sessions.
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See the complete SMX East agenda here.
The SMX East faculty of accomplished industry veterans will share their hard-earned learnings and strategies for success. See who’s speaking.
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It’s a back to school…

How to Create an Outline For All of Your Article

We’ve done it through junior high, it expanded longer through high school, then on college it became chapters. No matter how many times a person have done it, writing articles has proven to be a task many has continuously avoided. Now at a time when writing articles could help your job or work, facing the [...]
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Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it’s about paying commissions to people [...]
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Writing Articles as an Affordable Internet Marketing Method

From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is [...]
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Articles Are The Quickest Way To Your Customers Wallet

One way of promoting your website and product can be achieved for free. As an additional bonus, this “free” method can boost your sites and sales, doubling and even tripling your income. Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings. How does this work? [...]
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Best Internet Marketing Solutions Without Overspending

Best Internet Marketing Solutions Without Overspending The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business. Ensure that most of your target [...]
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Which Is The Best Sitemap Plugin For Your WordPress Blog

Sitemap of your blog is one of the most essential element and the first step for making your blog search engine friendly. Sitemap file contains link to all the posts, pages of your blog and you can submit the file to Google Webmaster tool, Bing webmaster tool or any other search engines to help them crawl your site effectively. We already have a detailed write up on Google crawling and indexing, which will give you [...]
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