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Showing posts from August 20, 2014
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Snapchat Is Planning A Move Into News, Advertising

Snapchat, the Mission Impossible-style communications app (your message will self-destruct in 3, 2, 1), is planning to expand into news, entertainment and advertising, according to the Wall Street Journal.
The Journal reported that the startup has been talking to advertisers and at least a dozen media companies, including newspapers, magazines and television networks, in recent weeks about a service called Snapchat Discovery, which would show content and ads to Snapchat’s youthful users.
The new product, expected to debut in November, would let Snapchat users read articles and watch video clips by holding a finger on their smart phone screen, as they do now with messages on the platform.
The Journal reported that Snapchat CEO Evan Spiegel has been pitching advertisers himself, talking up the fact that users send 500 million snaps a day, 50% of users are 13 to 17 years old and that average users check their app 14 times daily. Snapchat doesn’t report active user totals, but comScore estim…

Google Rolls Out App Promotion Ads On Search And YouTube

Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads. These ads formats rolled out on the Google’s mobile AdMob Network in June and today became available on Google search and YouTube globally.
App Install Ads
Google’s mobile app install (or click-to-download) ads can appear on mobile devices both Android and iOS devices. On Android devices, ads will automatically be excluded from showing on devices that already installed on Android devices. If a user uninstalls the app, they’ll be automatically added back into the targeting. A Google spokesperson tells me they expect to roll out this functionality more broadly over time, but for now ads aren’t automatically excluded from showing on iOS devices that already have an app installed.
The targeting for search ads is done through traditional keyword selection. Google’s keyword suggestions for app install campaigns in search has been tweaked to pull queries used …

Get To Know: HomeAdvisor Senior Vice President Of Marketing Allison Lowrie

As HomeAdvisor’s senior vice president of marketing, Allison Lowrie oversees everything from brand management, customer acquisition and marketing intelligence to communications and creative production for the online network of home improvement resources.
Leading HomeAdvisor’s marketing efforts since 2010, Lowrie was part of the team that managed HomeAdvisor’s extensive re-brand in 2012, which included the launch of a major national television campaign.
HomeAdvisor’s re-brand from ServiceMagic was covered last year on our partner site at Search Engine Land, offering insight on how the brand was able to transfer over a million URLs without damaging its SEO efforts: How One Brand Switched a Million URLs and Lived to Tell about It.
Prior to HomeAdvisor, Lowrie served as a product marketer at Cars.com. While managing online programs to maximize profits for major auto manufacturers, Lowrie launched new products for the site, spanning more than 175 local markets.
After earning her business degre…

Your Twitter Feed Now Officially Includes More Than Tweets From People You Follow

Twitter’s latest experiment — selectively pushing tweets that seemingly don’t belong into your timeline — is no longer an experiment.
As first noticed by Quartz’s Dan Frommer this afternoon, Twitter has updated its “What’s a Twitter timeline?” help page. Along with the basic definition of “all Tweets from those you have chosen to follow on Twitter” — plus retweets and ads — there’s now this:

Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.

What It Means For Twitter Users
You’ll continue to see occasional interlopers in your timeline, such as favorites from people you follow or retweets by people followed by people you follow…

Here’s the most honest back-to-school infographic you’re ever going to see

My back-to-school shopping days are over but it all came back to me when I visited Staples last week. I was there for printer ink but I couldn’t resist the four foot stack of 17 cent spiral notebooks and the racks of Disney character folders and the bins of colorful school tools. I didn’t need any of it but I want it. . . all of it. . . it’s a crazy emotional trigger made worse possibly by the fact that I was a teacher for 10 years.
Then I heard a conversation that reminded me of the real meaning of back-to-school.
“Mom! I NEED this one!”
“That one is too expensive. Get the other one.”
“That one doesn’t have Transformers on it! And Mrs. Shipley says I need 8 notebooks.”
“Well, you’re only getting six because after that, they’re each full price.”
The boy then dug out a crumpled list of required supplies and the bargaining continued. Mom insisted on cuts to stay within the budget while the boy worried about the embarrassment of being unprepared or uncool.
At that moment, I was glad my back-to-…

For top internet retailers 21% of sales come from mobile

How does $83.78 billion in revenue sound to you? That’s what the top 500 leading retailers are expecting to see in mobile commerce by the end of the year. That’s 79.9% growth over last year and 21% of total online sales for those sellers.
The numbers come from the newly released “Internet Retailer 2015 Mobile 500” report.
Who is number one on the Top 500 list? Amazon, of course and they’re not stopping until everyone on the planet has shopped their site. Their 2014 mobile sales project falls just short of $17 billion.
Paul Cousineau, director of mobile shopping at Amazon.com says;

“We want a customer to be able to have 100% of their relationship with Amazon on any device they choose. Mobile is a transformative technology. As our percentage of customers adopting mobile continues to grow, mobile can no longer be a limited subset of features or products. People do not put their phone down then go find a desktop to do something. They use their phone. And we think with clever use of functions …