This suite has been beta tested for a few select advertisers, but will be rolling out to all advertisers now. Not an Instagram Advertiser? Hold tight. Instagram will be rolling out to additional brands later this year.
The new suite of tools include:
This will allow businesses to analyze the effectiveness of campaigns as a whole with metrics on impressions, reach and engagement.
Advertisers will be able to view the metrics of paid campaigns including impressions, reach and frequency for each ad delivered to a target audience.
This will allow marketers to preview, save and collaborate on upcoming campaigns.
For more information see the official Instagram blog post.
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