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Showing posts from August 22, 2014

Estimote Intros iBeacon-like Stickers For Everyday Use

Ever since Apple embraced Bluetooth Low Energy (BLE) as part of its iBeacon standard, BLE beacons have become the most visible proximity based location technology. Now iBeacon developer Estimote wants to further popularize beacons with microlocation “stickers,” that people can put on everyday objects to enable them to send information to your phone.
It calls the stickers and their use cases “nearables,” as opposed to wearables. Depending on your perspective, BLE beacons are either part of the larger “internet of things” discussion or an enabling technology for indoor location, which I’ve written about quite extensively elsewhere.
At the highest level the thing to understand about iBeacon and BLE Beacons is that they currently cannot be used to locate or track users and their smartphones; they simply broadcast messages or push notifications up to a certain range, which can vary. Apps control the user experience and what is ultimately done with the beacon signal.
TechCrunch offers a somewh…

Fortune 500 Blogging Down 3% This Year, First Drop In 7 Years [Survey]

For the first time in seven years, the use of a corporate blog among the Fortune 500 has dropped.
According to the University of Massachusetts Dartmouth Center for Marketing Research, 31 percent of this year’s Fortune 500 companies have a public facing corporate blog. That’s down from last year’s high of 34 percent, and it’s also the first time that blog use has dropped since Umass Dartmouth started tracking back in 2008.

Who’s Blogging In The Fortune 500?
UMass Dartmouth (UMD) researchers say they were able to find company blogs for 157 of this year’s Fortune 500. Two of the top five companies have a blog — Wal-Mart and Exxon Mobil — while the other three don’t (Chevron, Berkshire Hathaway and Apple).
Among the Fortune 500, blogs are most popular with companies in the Specialty Retailer and Food Consumer Products categories, where 44 percent and 31 percent have blogs, respectively. Perhaps it’s no surprise that less than 10 percent of companies in the Mining Crude-Oil Production and Util…

Majority of seniors say advertisers don’t treat them with respect

Earlier this year, Esurance ran a TV commercial where a senior citizen tried to prove how up-to-date she was by posting her vacation photos on her “wall”. But of course, it wasn’t her Facebook wall, it was the wall in her living room. When her friends try to top her with talk about fast insurance quotes, the woman “unfriends” them. Which. . . of course. . . is not how that works. Very funny.
Not really.
This is why 60% of the seniors in a GlynnDevins survey agreed that boomers in advertising are stereotypes. Slightly more than half said they don’t feel like they get respect from advertiser and only one third said they can relate to the seniors they see in commercials. They were particularly hard on pharmaceutical and financial ads. They said that companies have a tendency to go too far in either direction – too good to be true and too bad to be true. The attractive, wealthy, jet-setting seniors were just as off-putting as the feeble, confused seniors.
Bottom line, if they can’t relate or…

Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled

Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system.
A month ago that total was said to be one million. The pace is being picked up by what Facebook says is now hundreds of app developers using the system. That means fewer people are experiencing this maddening scenario: tap on, say, a Pinterest link on a smartphone and be taken to a mobile browser page, instead of the appropriate place within the installed Pinterest mobile app.
Facebook product manager Vijay Shankar said too many users give up at that point.
“It’s a frustrating experience any time people click on a link and it takes them to Safari,” Shankar said in news briefing today in San Francisco. “People actually want to take action, they are ready to go do something, the intent is there but the experience is broken…

Axe Extends #KissForPeace Effort With Crowdsourced Messages Of Peace

As part of its Make Love Not War campaign, Unilever’s Axe partnered with the advertising crowdsourcing community Tongal for “Kiss For Peace,” an effort which solicited videos from the community to become part of the campaign.
The brand found four directors to work with and the effort resulted in four very powerful messages in which a kiss helps to end the cycle of violence.

The campaign website, The Axe Peace Project, urges visitors to participate by finding a friend to kiss, taking a picture of that moment and sharing it on Instagram, Twitter or Facebook with the hashtag #KissForPeace.
Here’s one submission from earlier in the campaign:

— Mariah Evelyn † (@mariah_garcia) February 3, 2014

The post Axe Extends #KissForPeace Effort With Crowdsourced Messages Of Peace appeared first on Marketing Land.

via Marketing Land