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Showing posts from August 25, 2014

Instant Tweet Purchasing in Works | Fraud Abounds | 'Native' Ads Worse than Feared

Social: Twitter will add the capacity to sell stuff directly from a tweet. Ad Fraud: AdExchanger interviewed Chris Mejia of PubChecker on how the heck it is the industry may be able to start making some progress on the share of online media that is tainted with fraud. "Native" Ads: Digiday interviewed an anonymous native ad writer, and it's about [...]

via MarketingVox News & Trends

Amazon Plans To Take On Google AdWords [Report]

Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete head-to-head in online product search and local delivery services among other areas such as phones, yet Amazon is one of Google’s largest text ad advertisers, and the online retailer gets a cut of click revenues from running Google’s AdSense ads on its site.
That relationship could get a lot more adversarial in the near future: The Wall Street Journal reports that Amazon is working on a competitive platform to Google AdWords. The platform would be driven by the shopping data Amazon has amassed as the world’s largest online retailer. WSJ reports Amazon could begin testing what it’s calling the “Amazon Sponsored Links” program later this year.
Amazon has already been playing in this space with ads that link to product pages on its own site, ads that link out to merchant sites and ads on a network of third-party sites. Now, it appears poised to directly step in…

Moving To HTTPS Can Backfire: Google’s Own Products Aren’t Secure Web Friendly Yet

Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception — would receive a slight ranking signal boost over non-encrypted HTTP sites. One problem with this encouragement to get site owners to make the switch is that there are web components that aren’t HTTPS friendly yet, including Google’s own Trusted Stores and AdSense products.
The Wall Street Journal reported earlier this week on troubles with encryption protocols running afoul of Google’s Trusted Stores program requirements. Google’s e-commerce certification program requires that the Trusted Stores badge be displayed on every page of a site, yet by design Google does not show the badge on secure pages, which have typically been shopping cart pages.
The problem arises when a site goes from having just cart pages secured to converting an entire site to HTTPS. Trusted Stores is “not compatible” with common encryption, meaning the badge can’t display on home…

LinkedIn’s Head Of Product, Deep Nishar, Announces Departure

After six years of service LinkedIn’s Head of Product, Deep Nishar, is stepping down from the business networking behemoth. Nishar made it to LinkedIn by way of Google, and has recently joined a handful of boards including
LinkedIn gave re/code the following statement on Nishar’s departure:
After nearly six years at the company, Deep Nishar, our SVP of Product, has decided to leave LinkedIn. During his time at LinkedIn, the member experience has been completely transformed and has become an integral part of a professional’s day. Deep joined LinkedIn when we were slightly more than 30 million members, and during his time at the company, the member base has grown tenfold to 313 million members around the world. We want to thank Deep for his many years of dedication and contributions to the company and wish him the best as he embarks on his next endeavor.
The last day for Nishar will be October 3rd and his oversight of product will be picked up by current CEO Jeff Weiner. Nisha…