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Showing posts from August 26, 2014

Instagram Releases Hyperlapse, An iOS App To Help You Shoot Video Like Scorsese

Instagram is about to get more cinematic. Today the photo-sharing network released Hyperlapse for Instagram, a new standalone iOS app that gives users the ability to create tracking shots and time-lapse video.
The free app features built-in stabilization technology that enables effects previously only possible with professional equipment. Available only for iOS devices — an Android version will require updates to the Android camera, according to a post in Wired — the app was designed to make video creation as simple as possible. Instagram provided details in a blog post:

You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.
From documenting your whole commute in seconds or the preparation of your dinner from start to finish to ca…

“Yahoo Recommend” Brings Stream Ads To Third-Party Sites

Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates sponsored posts.
Unlike other recommendation engines like Outbrain, which promote content on other sites, the product, dubbed Yahoo Recommends, promotes content on the publisher’s own site along with Yahoo’s stream ads. Publishers receive a cut of the click-revenue on those ads, similar to other ad network arrangements, according to AdAge.
This marks Yahoo’s first effort to extend the reach of its Stream Ads beyond its own properties. Participating publishers include CBS Interactive’s GameSpot and TV Guide and Vox Media’s SB Nation.
The recommendations are supposedly personalized: if a user is signed-in to a Yahoo account, the “Powered by Yahoo! for” tag features the user’s first name, otherwise it says “Powered by Yahoo! for you”. The product appears on both desktop and mobile devices.
The next frontier for Yahoo Stream Ads is likely mobile apps. In July, the compa…

Bizible Launches Cross-Channel Analytics For B2B Marketers

One of the great challenges of B2B marketing can arise when marketers don’t have a view into whether leads turn into revenue. Marketing analytics firm, Bizible, is expanding its focus from paid search performance to full cross-channel reporting with the aim of giving marketers that clear view into how their efforts impact revenue generation. Launching in beta Tuesday, the updated solution offers a dashboard view for CMOs and business-to-business marketers that incorporates Salesforce data and Bizible’s own site analytics data to provide a complete picture of current and projected revenue performance by channel.
“The potential of connecting marketing and sales is incredible exciting,” said Aaron Bird, co-founder and CEO of Bizible. “With this launch, we have now finished closing the loop across all digital channels. This enables unprecedented alignment between sales and marketing to succeed by driving revenue together as a team.”
The dashboard includes views by different attribution mode…

How To Find Which WordPress Plugin A Website Uses

There are many WordPress plugins out there and every day a new and exciting WordPress plugin is launched either on WordPress plugin repo or on any premium WordPress marketplace. I like discovering new WordPress plugins and specially when a popular website is using it, I find it quite tempting to know what plugins that website is using. There are few ways by which you can find the list if plugins [...]
How To Find Which WordPress Plugin A Website Uses Is a post from ShoutMeLoud - Shouters Who Inspire
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HubSpot Files For $100 Million IPO

HubSpot, the Massachusetts-based online marketing software company, has filed paperwork to go public in an IPO that could raise up to $100 million.
According to HubSpot’s S-1 document, the company currently has more than 11,000 customers in 70+ countries. HubSpot also reports that it has 719 full-time employees, with its headquarters in Cambridge, Massachusetts, and additional offices in Dublin and Sydney.
HubSpot offers marketing services that are aimed at mid-sized businesses, which it defines as having between 10 and 2,000 employees. It offers marketing tools that include blogging, social media publishing and monitoring, marketing automation and analytics. In a survey that we conducted late last year, HubSpot was the third most-recognized marketing technology brand, behind Google and Moz and ahead of SalesForce, Adobe and others.
The S-1 reveals that HubSpot had a net loss of $34.3 million in 2013 and $17.7 million during the first half of this year. The company reports an accumulated…

With a Twitch and an ad tweak, Amazon muscles its way past Google

Sometimes it seems like the tech industry is running its own little – but very lucrative – war. Apple vs Android, Windows vs Mac, Twitter vs Facebook, Amazon vs Google.
Hmm. . . that last one never occurred to me until now. A month ago, I didn’t see Amazon as a Google competitor. Walmart, yes. Every small retailer on the planet, yes. But Google?
If the rumors are true, Amazon is ready to go into battle with the search engine giant and it could be the makings of a brilliant video game.
First, there’s the rumor that Amazon is going to buy live-streaming, gaming network Twitch.TV. Earlier this year, YouTube was planning on buying the network. It couldn’t be a better fit – the world’s largest video network merging with the largest live-streaming game network – what a powerhouse.
Now, sources are saying that Amazon is going to buy the network instead. Interesting.
Most people only see Amazon as a retailer but their instant video network is growing at an incredible rate. Only YouTube and Netflix…

3 Best Related Posts WordPress Plugin With Automatic Thumbnails

One of the simplest way you can decrease the bounce rate of your blog or in simple words, make you’re readers stick to your blog is by showing related posts. Think of related posts as next course of action for your readers. When a reader is done reading your article, he needs something more to read and it works best when it’s related to your topic only. One of the [...]
3 Best Related Posts WordPress Plugin With Automatic Thumbnails Is a post from ShoutMeLoud - Shouters Who Inspire
Special: Pre-signup For Make Money Blogging Program at ShoutUniversity: Join Professional Blogging University

from ShoutMeLoud - Shouters Who Inspire

How To Use WP-DBManager WordPress Database Plugin

Recently I have talked about WP optimize plugin and how you can reduce the database size of your blog. I have mentioned about WP-DB manager plugin many times and I realize it’s important to write a detailed post about this plugin. I like this plugin not because it’s free, I like it because it offers many features which a WordPress blogger will need in time to time. This plugin offers [...]
How To Use WP-DBManager WordPress Database Plugin Is a post from ShoutMeLoud - Shouters Who Inspire
Special: Pre-signup For Make Money Blogging Program at ShoutUniversity: Join Professional Blogging University

from ShoutMeLoud - Shouters Who Inspire

Pinterest News Tab On iOS Apps Shows Your Friends’ Activity

Pinterest is testing a News tab in its iOS apps to show users how their friends are using the network.
Similar to the Following tab in Instagram, News gives Pinterest a way to highlight activity and encourage more engagement, as explained in a blog post by Cat Lee:

Your News tab gives you a snapshot of what’s up with your Facebook friends and all the different Pinners, brands and boards you follow.You’ll discover things like the latest projects people are collecting Pins for, or interesting companies they’ve found to follow. (The one thing you won’t see are Pins that people save to their secret boards—as always, those are totally under wraps.)

Pinterest said it will be testing the News section over the next few weeks (although I haven’t yet received the update on my Pinterest app for iPad.)
The post Pinterest News Tab On iOS Apps Shows Your Friends’ Activity appeared first on Marketing Land.

via Marketing Land

Facebook Goes After “Click-Bait” Headlines With News Feed Update

Facebook turned up the heat against “click-bait” today, announcing a News Feed algorithm change that it says will reduce the number of misleading and vague headlines that its users see.
“‘Click-baiting’ is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see,” Facebook research scientist Khalid El-Arini and product specialist Joyce Tang wrote in a blog post. “Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.”

Click-bait exists because it’s often effective. It plays upon people’s natural curiosity, and has become so pervasive that several Twitter accounts — see @HuffPoSpoilers and @SavedYouAClick — have popped up to poke fun.
Facebook says its users don’t like it; even though they might click, 80% surveyed say they prefer headlines that give them a fuller picture about what’s behind the link.
Since it w…

New Facebook spam updates: include links, but don’t ask users to click them

Facebook has just announced two new updates that it thinks will help weed out the amount of spam that shows up in your timeline.
First up, Facebook plans to penalize posts that encourage you to click a link without telling you much about it. In other words, “click bait.”
Here’s the example they give:

That kind of post is now a no-no. Facebook will begin checking engagement and stickiness to determine if its users found what they were looking for–or mislead into clicking on a post. The social network will use two different methods to determine if you’re using click bait:

One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable…If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.

So, now yo…