For years, social media managers who depend on third-party platforms to schedule posts have begged for a way to tag other Facebook Pages in posts, just like they always have been able to do with @mentions on Twitter.
Anyone wanting to make those tagging connections — and Facebook signaled in February that tagging other Pages could improve the reach of posts — needed to post natively on the social network.
Facebook eventually enabled native scheduling but it’s still an awkward process and for anyone trying to efficiently manage a social effort, the limitation on third-party tagging is frustrating. Fixing the issue remains the most popular suggestion on HootSuite’s help forum.
The sticking point has always been Facebook’s Graph API, which didn’t give third-party developers access to the tagging engine, but earlier this month Facebook cleared the path with an API update:
Pages are able to mention other Pages in posts published via the API. If you want to publish mention…