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Showing posts from August 30, 2014
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Ad Fraud Redux | Authorship Dead a While, But Funeral Finally Happening | Apple Tidies up Health Data Policy Prior to New Product Launches

Ad Fraud: AdExchanger continues its fascinating series of interviews of ad fraud detection company executives, this time talking to DoubleVerify's Matt McLaughlin, who does a good job of not revealing too much about the workings of the firm's technology, but does note that the move to programmatic is pushing advertisers to bring media buying, and even [...]



via MarketingVox News & Trends