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Showing posts from September 3, 2014
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Troy-Bilt Blows Away Wired Homepage With Page Take Over Unit

We’ve all seen page takeovers before. So very yawn, right? But how about when the execution of a page takeover actually blends perfectly with the brand being promoted? Well, that’s the case today on Wired where Troy-Bilt is touting its new Jet leaf blower.
Why did Troy-Bilt choose Wired? In some consumer research completed by the brand, it was found that 91% of people perceived the Troy-Bilt Jet as different from other leaf blowers. Different in what way? Many called it “Futuristic” or “high tech.” A perfect fit for Wired’s future-focused, tech savvy audience.
Also, as the press release explains, “Broadening the expected, male-skewed ‘yarder’ market by also targeting high-tech, early adopters offers potential gains in both market size and marketplace enthusiasm.”
Additional promotion will include rich media “synched unit” banner advertising — the blower in one banner moves leaves in another — elsewhere on Wired.com and on DIY.com. There will be :30 pre-roll video which points to a landin…

LinkedIn Goes Transparent, Gives Users More Data Control

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LinkedIn announced today that it is giving users more control over their data on the network.
The most interesting new feature is the ability for users to export personal data, including the ads they have clicked and the targeting criteria LinkedIn uses to show people ads.
This puts LinkedIn closer in line with Facebook, which also gives users the ability to download personal data that includes advertising interactions. Twitter, on the other hand, only gives access to a user’s tweets and, more recently, analytics about how well those tweets have performed. Google+ doesn’t serve advertising, but users can download a variety of social data using Google Takeout.
Here’s the full list of what you’ll get within 72 hours of requesting your LinkedIn data:

Registration information
Login history including IP records
Email address history and statuses
Account history including account closures and reopens
Name information including the current name on your account and any prev…

California “Extortion” Class Action Against Yelp Dismissed

Yelp has been repeatedly sued under various theories for allegedly manipulating reviews to gain ad revenue from business owners. However in the most recent such case (Levitt v. Yelp) the US Ninth Circuit Court of Appeals upheld a lower court dismissal of a class action for lack of evidence.
The lower court’s dismissal of Levitt was largely based on a lack of factual evidence but also on specific legal standards that must be met under California law. The court found that plaintiffs had failed to offer more than inferences and circumstantial evidence. Among other things plaintiffs had claimed that Yelp and its employees removed positive reviews, put negative reviews at the top of plaintiffs’ profiles and themselves wrote negative reviews.
The appellate court’s opinion contains a number of interesting statements about the facts and law in the case. Here are a few relevant verbatim excerpts:

The business owners maintain that Yelp created negative reviews of their businesses and manipulated r…

LinkedIn Looking To Adjust Chinese Censorship Policy In Favor Of Users

Earlier this year LinkedIn became the only American social network that has been able to penetrate China. While this has been considered a win, Bloomberg has released an article chronicling the challenges that LinkedIn has faced under such stringent censorship. Turns out that this stringent censorship is not only limited to China, but extends to members hoping to extend messages outside the country.
In the current environment, when a user shares an update that is deemed to be in conflict with the the Chinese government’s rules, the post is blocked not only in China but around the world. This eradicates all reach of a message, not just in China, but also worldwide. According to LinkedIn spokesperson, Hani Durzy, LinkedIn is reviewing this policy:
“We do want to get this right, and we are strongly considering changing our policy so that content from our Chinese members that is not allowed in China will still be viewed globally,”
LinkedIn is currently notifying its users when content is bei…

YouTube Invites Selected Few to Test Fan Fund Option

After breaking the news at last month’s VidCon, YouTube is finally rolling out their new Fan Fund program. It’s in beta at the moment and only open to a select few but I have a feeling it’s going to take off like crazy by the end of the year.
With Fan Fund, YouTube fans can donate money to their favorite YouTuber with just a few clicks. Actually, let’s not use the word “donate”. That sounds too much like a charity situation. Let’s call it what it is, money to help a YouTuber you like keep doing what they’re doing.
Sounds crazy, doesn’t it? Giving money to strangers so they can live their dream? Not really. You pay to buy a book from your favorite author; to see a movie with your favorite stars; to download songs from your favorite band. How is paying for YouTube any different?
There are a couple of things to note:
First off, it’s completely voluntary. YouTube channel owners have to opt-in to the program. Right now it’s by invitation only. That’s a good thing. What YouTube doesn’t want is …

Publisher Eyeball Arbitrage Less Shady, but Less Profitable Nowadays | Display Still Rocks Results | Secure Sites Not Seeing Google Love

Publishing: Many publishers pay for traffic making them part publisher and part traffic arbitrage play, as they then attempt to sell the media to advertisers at a profit. With the reduction in CPM rates obtainable by publishers, the arbitrage margin has become quite thin; and with the unpredictability of Facebook, unreliable. Analytics: For all the derogation of display [...]



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